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Selling Destinations: Geography for the Travel Professional (Selling Destinations)
Books: Travel: Belarus: Item 6
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Selling Destinations: Geography for the Travel Professional (Selling Destinations)by Marc Mancini
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Dr. Mancini is fantastic!, June 1, 2006 Reviewer:Barry G. Burke "(travel industry professional)" (Atlanta, GA USA) - Marc Mancini, Phd, is the travel industry's most well-known industry educator and speaker. As a travel school student (and later as an Instructor at the same school) I watched his many travel education videos and read many of his textbooks. He clearly presents topics vital to the travel industry and explains in depth subjects which should be required reading for all professionals in the industry. Now, even with over 13 years working in various segments of the highly diverse travel and tourism field, I find reading Dr. Mancini's books and viewing his entertaining and informative videos enhances my everyday performance. I highly recommend Dr. Mancini's materials to all currently employed in the travel industry and those considering a career change!!!
Book Description
Selling Destinations is the resource no student or travel professional from any sector of the industry will want to do without. The author?s sales-geography philosophy is supported by essential information on major tourist destinations around the world, as well as lesser-known hot spots. The author uses more than 300 maps, graphs and other visual aids to give the reader a wealth of information about location selection, modes of travel to and around the desired area, climate, cultural patterns, lodging options, day trips, attractions and allied destinations. Each chapter closes with a map activity testing knowledge of geographic locations and their attractions, a case study to apply the knowledge learned to hypothetical travelers and a creative activity that challenges the reader to find an innovative solution to a hypothetical situation.
Book Info
Text approaches geography from a travel industry perspective. Focuses on matching visitors to services and destinations, and makes reading about destinations fun. Uses two-color highlighting, lists, headings, subheadings, graphs, tables, photos, and application activities to clarify and reinforce information. For travel students. Previous edition: c1999. Softcover. DLC: Tourism.
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