• Climb a mountain
• Go whale-watching
• Learn to canoe, kayak, and sail
• Hike a canyon, rain forest, or waterfall trail
• Become a junior ranger
• Explore little-known spots in each park
• Use the field guide inside

PLUS INVALUABLE TRAVEL TIPS:

• Where to avoid crowds in 15 family-friendly parks
• Hotels with cribs and rollaways & great family campgrounds
• The best restaurants for kids: low-stress to best-behavior meals
• Words of wisdom on safety and choosing a park
• How to have a good time without breaking the bank
• Candid, no-nonsense Reviews

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

About The Author
The editor:
Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history.

The author:
Steven Heller is art director of the New York Times Book Review and co-chair of the MFA/Design program at the School of Visual Arts. He is the author and editor of over 80 books on graphic design and popular culture, including The Graphic Design Reader, Paul Rand, From Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century, and Citizen Design: Perspectives on Design Responsibility.

Packed with recommendations of the world's best places to visit, on and off the beaten path, 1,000 PLACES TO SEE BEFORE YOU DIE is a joyous, passionate gift for travelers, an around-the-world, continent-by-continent listing of beaches, museums, monuments, islands, inns, restaurants, mountains, and more. There's Botswana's Okavango Delta, the covered souks of Aleppo, the Tuscan hills surrounding San Gimignano, Canyon de Chelly, the Hassler hotel in Rome, Ipanema Beach, the backwaters of Kerala, Oaxaca's Saturday market, the Buddhas of Borobudur, Ballybunion golf club-all the places guaranteed to give you the shivers.

The prose is gorgeous, seizing on exactly what makes each entry worthy of inclusion. And, following the romance, the nuts and bolts: addresses, phone and fax numbers, web sites, costs, and best times to visit.