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Making It Big In Small Business 2006
Books: Travel: Acapulco: Item 4
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Making It Big In Small Business 2006by Beatrice Mulzer
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Meet real people who run these IT practices, July 14, 2006 Reviewer:J. Klaus (Dallas, TX USA) - In an editorial review of this book, the CEO of ASCII Group, Alan Weinberger said, "Imagine attending a dinner party with the top 15 SMB consultants\resellers, learning all about their awarding winning business model recipes and engaging in invaluable "table talk." That's what this book is about!" That's all I needed to hear to buy this book, despite its $40 price. I hoped for a "Good to Great" tailored to the industry niche. I wanted to hear exactly how the best SMB integrators scaled their businesses year after year with growing bottom lines. Making it Big in Small Business 2006 is a collection of descriptions of 15 SMB-focused IT companies, or perhaps more accurately, bios of the companies' principals. Each organization has a Microsoft practice with focus on SBS2003. The book is well organized following an easy to read pattern for each company. Mulzer has a casual, personal style that gives a good sense of each entrepreneur's background, interests, and personality. One of the most valuable pieces of each chapter are sections called "The Secret Sauce" which describes the differentiating qualities of each company. Examples include a system for creating tailored proposals that take 15 minutes to complete, or mastering the fundamentals of delivering a solid solution repeatedly. Another chapter section that contains applicable nuggets is ____'s Top Ten Nuggets for Success. Each of the 15 owners gives their top tips, and many ring true. What I felt was noticeably missing from this book was financial best practices and standards. If these truly are the top 15 consultants, I wanted to understand how they were seeing 15-25% net profitability and growing in up and down economic cycles. Instead, virtually no attention was paid to the financial performance of these companies, causing me to wonder, are some of them just scraping by rather than thriving? The main measurement used for size was typically employee and client count. If you are considering starting an IT SMB practice, this book would be an excellent resource. If you are already up and running your practice, you will gain good insights you can try in your organization. After reading "Making it Big..." I feel I know the characters, but I'm not so sure I know how to "make it big." Still, it was certainly worth my time for the tips and insights I picked up.
Alan Weinberger, CEO, ASCII Group
Finally - someone has written the essential guide to running a smart SMB consulting practice!
Book Description
Imagine attending a dinner party with the top 15 SMB consultants\resellers, learning all about their awarding winning business model recipes and engaging in invaluable "table talk." That’s what this book is about!
Over 350+ pages, long-time respected Windows Small business Server (SBS) consultant, trainer and writer Beatrice Mulzer digs deeps and uses her honed investigative reporter skills to extract the "secret sauce" from each profiled incumbent. She was granted unusual access to these extremely busy top performers. Along the way, she built a "two-way trust relationship" over months of interviews that allowed her to extract unique individual and professional insights not normally shared by these SMB success kings and queens.
Specific SMB consultants and resellers profiled include microsoft Small business Server Advisory Council members, SBS MVPs, microsoft Certified and Gold Partners (including worldwide annual partner award winners) and other "thought leaders" you will find extremely interesting and informative:
• Matthew Dickerson (Australia), top reseller, consulting practice owner, worldwide award winner
• Mariëtte Knap & Marina Roos (Netherlands), SBS-MVPs, successful consultants and SmallBizServer.net portal queens (the Magical M&M’s)
• Nigel Mulholland (Northern Ireland), leading international reseller, award winner
• Arlin Sorsenson (USA), top reseller, consulting practice owner, SBS Channel Advisory Council member
• Curtis Hicks (USA), award winner, top reseller, consulting practice owner, SBS Channel Advisory Council member
• Michael Cocanower (USA), top reseller, consulting practice owner, SBS-MVP, SBS Channel Advisory Council member
• Jeff Middleton (USA), SBS Migration Kit creator, SBS-MVP
• Vladimir Mazek (USA), SBS thought leader, owner\operator of SBS off-premise hosting service and e-mail service.
• Harry Brelsford, (USA) SMB Nation founder, original SBSer, author, speaker\trainer
• Tim Loney (USA), top reseller, consulting practice owner, IAMCP board member
• Fredrick Johnson (USA), minority community leader, consulting practice owner, SBS-MVP, SBS Channel Advisory Council member
• Marc Harrison (USA), top reseller, consulting practice owner, SBS Channel Advisory Council member
• Grey Lancaster (USA), SBS-MVP, SBS "Grandfather" and long-time SBS thought leader
• Laura DiDio (USA), long-time SMB analyst, Yankee Group
Honorable mentions include up-and-coming SMB consultants\resellers from India, Costa Rica, United Kingdom, Canada, Israel, Australia and USA.
Join Mulzer on her international journey around the SMB world and reap the benefits from her intensive research efforts to find out what makes these inner circle SMB people "…so successful." Along the way – you’ll pick up specific business and technical tips and tricks that will pay the cost of this book over and over.
Your first smart move is to buy this book rather than trying to recreate its content from scratch. Imagine attending countless conferences and workshops to credibly try to earn the inside confidence of these SMB barons and baronesses followed by hundreds of hours of interviews? Or would you rather read a chapter a day over lunch from this book and be a much more successful SMB channel partner in just over a fort night? The choice is obvious. Purchase this book and start walking a new path to increased profitability and greater professional and personal happiness!
PS - This is written in a warm, friendly manner that is readily readable. Most enjoyable and you'll love the tight editing, improved format and perfect content!
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