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Books: Text Books: Microeconomics
Schaum's Outline of Microeconomic Theoryby Dominick Salvatore List Price: $16.95 Available from Amazon $11.02 On 7-21-2006 
See Item's Page Book Description The learn-by-doing approach of this powerful study guide helps students master one of the most difficult courses required in most colleges and universities--traditionally one of the most important courses in all economics and business curricula. Every chapter fully illustrates theories, principles or backgrand information and includes multiple-choice Review questions with answers. Back Cover Copy Master microeconomic theory with SchaumÕsÑthe high-performance study guide. It will help you cut study time, hone problem-solving skills, and achieve your personal best on exams! Students love SchaumÕs Outlines because they produce results. Each year, hundreds of thousands of students improve their test scores and final grades with these indispensable study guides. Get the edge on your classmates. Use SchaumÕs! If you don't have a lot of time but want to excel in class, this book helps you: Brush up before tests; Find answers fast; Study quickly and more effectively; Get the big picture without spending hours poring over lengthy textbooks. SchaumÕs Outlines give you the information your teachers expect you to know in a handy and succinct formatÑwithout overwhelming you with unnecessary details. You get a complete overview of the subject. Plus, you get plenty of practice exercises to test your skill. Compatible with any classroom text, SchaumÕs let you study at your own pace and reminds you of all the important facts you need to rememberÑfast! And SchaumÕs are so complete, theyÕre perfect for preparing for graduate or professional exams. Inside, you will find: 867 solved problems covering every aspect of microeconomic theory courses, with step-by-step solutions; Hundreds of additional practice problems, with answers supplied; Clear explanations of demand, supply, and equilibrium; An easy-to-understand overview of consumer demand and production theory; A practice midterm and final. If you want top grades and thorough understanding of microeconomic theory, this powerful study tool is the best tutor you can have! Chapters include: Introduction; Demand, Supply, and Equilibrium: An Overview; The Measurement of Elasticities; Consumer Demand Theory; Advanced topics in Consumer Demand Theory; Theory of Production; Costs of Production; Advanced topics in Production Theory; Midterm Examination; Price and Output Under Perfect Competition; Price and Output Under Pure Monopoly; Price and Output Under Monopolistic Competition and Oligopoly; Recent and Advanced topics in Market Structure; Input Pricing and Employment; General Equilibrium and Welfare Economics; Final Examination. |
The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!by Tim Harford List Price: $26.00 Available from Amazon $16.38 On 7-21-2006 
See Item's Page From Publishers Weekly Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day. Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved. From Bookmarks Magazine Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee. Copyright © 2004 Phillips & Nelson Media, Inc.
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What's the Big Idea? Creating and Capitalizing on the Best New Management Thinkingby Thomas H. Davenport, Laurence Prusak, and H. James Wilson List Price: $27.50 Available from Amazon $17.33 On 7-21-2006
See Item's Page Book Description The Secrets of Successful Idea Practitioners Change management. Reengineering. Knowledge management. Major new management ideas are thrown at today's companies with increasing frequency-and each comes with evangelizing gurus and eager-to-assist implementation consultants. Only a handful of these ideas will be a good fit for your organization. Choose the right idea at the right time and your company can become more efficient, more effective, and more innovative. Choose the wrong one-or jump on the right bandwagon too late-and your company could fall hopelessly behind. Thomas H. Davenport and Laurence Prusak say that some managers have found ways to improve their odds of success in the risky but essential game of idea management. In What's the Big Idea[/I)?, they introduce a largely unsung class of managers they call-idea practitioners-individuals who do the real work of importing and implementing new ideas into businesses. While gurus reap most of the credit when big ideas take flight, Davenport and Prusak's research reveals that idea practitioners actually play the most important role: They turn the right ideas into action. Drawing from decades of consulting, academic, and business experience and from their novel study of more than 100 of these critical change leaders, What's the Big Idea? offers tools and frameworks for: Davenport and Prusak prove that there are no faddish management ideas-only faddish ways of adopting them. Encouraging managers to embrace the power of ideas while avoiding the hype that often accompanies them, this pragmatic guide shows how passion and reason combine to build innovative companies. Book Info Text introduces 'idea practitioners': individuals who do the real work of importing and implementing new ideas into business. DLC: Creative ability in business. |
Microeconomicsby David Besanko and Ronald R. Braeutigam List Price: $132.95 Available from Amazon $126.98 On 7-21-2006 
See Item's Page Book Description This second edition of Microeconomics is filled with learning-by-doing problems that give students a chance to make economics their own. These fully worked-out problems provide a step-by-step road map to help students solve numerical problems. Each problem correlates to similar practice problems at the end of each chapter. In addition, the authors include many extensive real-world examples in the text. These examples are contemporary applications of the theory and are longer and more extensive to show the evolution of the example. Each chapter opens with an example to draw readers into the topic. Back Cover Copy The solution is in the problems
The ability to recognize patterns, trends, and significant data is second nature to economists – but you need to be trained to see these patterns through careful explanation, real-world examples, and a lot of problems. If you want to really understand microeconomics and to be able to interpret real-life markets, the solution lies in the process of working through problems and making discoveries. That’s why hands-on problem solving plays such an essential role in Besanko and Braeutigam’s Microeconomics, 2nd Edition.
Learning-by-Doing problems show you how it’s done. Each chapter features a number of worked examples that provide a step-by-step roadmap for setting up and solving numerical problems. Each Learning-by-Doing problem correlates to similar practice problems at the end of the chapter.
End-of-chapter problems provide many opportunities to practice. This Second Edition features many new problems (for a total of 20-25 problems per chapter). The problems range in level from easy to challenging and allow you to see the same topic from multiple angles. Fully worked solutions to a selection of these problems are included at the end of the text. Extensive real-world applications make microeconomics relevant. This edition features more than 100 applications throughout the book. These contemporary applications are all drawn from current events or recent microeconomics research, and make the abstract theory come alive.
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Microeconomic Theory and Applicationsby Edgar K. Browning and Mark A. Zupan Available from Amazon $101.95 On 7-21-2006 
See Item's Page Book Description Written by distinguished authorities in the field, this book offers the liveliest writing, the right sequence of topics, and exceptionally well developed graphs with unusually thorough explanations…. all at the right level for people learning microeconomics. It follows a practical, real-world approach through a wealth of applications that demonstrate the relevance of microeconomics to everyday life. Completely updated with the latest information in the field, the new ninth edition also continues the tradition of superior quality and precise technical coverage. Book Info Presents basic microeconomic principles in a clear thorough way, using numerous applications to illustrate the use of theory to reinforce the student's understanding. DLC: Microeconomics. --This text refers to the Hardcover edition. |
Microeconomic Theoryby Andreu Mas-Colell, Michael D. Whinston, and Jerry R. Green List Price: $112.00 Available from Amazon $94.04 On 7-21-2006 
See Item's Page Book Description Many instructors of microeconomic theory have been waiting for a text that provides balanced and in-depth analysis of the essentials of microeconomics. Masterfully combining the results of years of teaching microeconomics at Harvard University, Andreu Mas-Colell, Michael Whinston, and Jerry Green have filled that conspicuous vacancy with their groundbreaking text, Microeconomic Theory. The authors set out to create a solid organizational foundation upon which to build the effective teaching tool for microeconomic theory. The result presents unprecedented depth of coverage in all the essential topics, while allowing professors to "tailor-make" their course to suit personal priorities and style. topics such as noncooperative game theory, information economics, mechanism design, and general equilibrium under uncertainty receive the attention that reflects their stature within the discipline. The authors devote an entire section to game theory alone, making it "free-standing" to allow instructors to return to it throughout the course when convenient. Discussion is clear, accessible, and engaging, enabling the student to gradually acquire confidence as well as proficiency. Extensive exercises within each chapter help students to hone their skills, while the text's appendix of terms, fully cross-referenced throughout the previous five sections, offers an accessible guide to the subject matter's terminology. Teachers of microeconomics need no longer rely upon scattered lecture notes to supplement their textbooks. Deftly written by three of the field's most influential scholars, Microeconomic Theory brings the readability, comprehensiveness, and versatility to the first-year graduate classroom that has long been missing. |
Lecture Notes in Microeconomic Theory: The Economic Agentby Ariel Rubinstein Available from Amazon $29.95 On 7-21-2006 
See Item's Page Product Review David M. Kreps, Paul E. Holden Professor of Economics, Graduate School of Business, Stanford University, and author of "A Course in Microeconomic Theory" (Princeton) : Ariel Rubinstein is one of the most original and provocative theorists of his generation. These notes, coming from his teaching of graduate microeconomics, exhibit his originality and clarity of thought. Students interested in mastering the foundations of microeconomics will benefit from studying these notes in conjunction with one of the more standard texts. Vincent Crawford, Distinguished Professor of Economics, University of California at San Diego : This book will be a valuable addition to the small collection of high-level texts in microeconomics. It is distinguished by Rubinstein's characteristic skill in choice of topics and exposition, and by his unique perspective on economic theory and game theory. At the same time, it will be accessible to a wide range of students. Colin F. Camerer, Axline Professor of business Economics, Caltech, and author of "Behavioral Game Theory" (Princeton/Russell Sage Foundation) : Ariel Rubinstein is one of the most thoughtful economic theorists. His lecture notes clearly distinguish between rationality-based models as useful objects of mathematical study, and using other kinds of math to incorporate psychological limits on rationality in a disciplined way. This two-pronged perspective gives the book a distinctive twist. It will be widely used by students and teachers, and its interesting ideas about bounded rationality and behavior are unique. Book Description Lecture Notes in Microeconomic Theory is the first publication of Ariel Rubinstein's lecture notes from the first part of his well-known course in microeconomic theory, which he has taught for fifteen years to first-year graduate students at Tel Aviv, Princeton, and New York universities. The book will be an invaluable supplement to primary textbooks in microeconomic theory. Conveying the style and method of Rubinstein's lectures, it will benefit teachers and research economists as well as students. The book focuses on and provides a critical assessment of models of rational economic agents, and it contains a large number of original problems. Rubinstein, one of the world's most-respected economics theorists, has made substantial contributions to several fields in economics, particularly game theory. His work is characterized by an unusual combination of deep originality and surprising simplicity. He is probably best known for his contributions to the bargaining problem and, more recently, to bounded rationality. |
Economics of Strategyby David Besanko, David Dranove, Mark Shanley, and Scott Schaefer Available from Amazon $124.95 On 7-21-2006
See Item's Page Book Description Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. New co-author Scott Schaefer adds his expertise on organizational economics New chapters on performance evaluation and strategic fit Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work A unique, modern treatment of topics Book Info Text blends economic theory with the latest thinking on strategy, creating a framework for understanding the strategic activities within a firm. Expanded material on personnel economics, revised treatment of culture and power, in-depth coverage of competition in markets with network effects, and updated coverage of diversification. For graduate students. Previous edition: c1999. |
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