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Books: Text Books: Mass Communication



People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts
by Robert Bolton
List Price: $14.00
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$10.78 On 7-21-2006 4.5 out of 5 stars
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Book Description

A wall of silent resentment shuts you off from someone you love.You listen to an argument in which neither party seems to hear the other.Your mind drifts to other matters when people talk to you.

People Skills is a communication-skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these "roadblocks" damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations.

People Skills will show you

* How to get your needs met using simple assertion techniques

* How body language often speaks louder than words

* How to use silence as a valuable communication tool

* How to de-escalate family disputes, lovers' quarrels, and other heated arguments

Both thought-provoking and practical, People Skills is filled with workable ideas that you can use to improve your communication in meaningful ways, every day.



About The Author
Robert Bolton, Ph.D., is president of Ridge Consultants in Cazenovia, New York, a firm that specializes in improving human performance in industry, health care, education, and government. His staff has taught communication skills to thousands of managers, salespersons, first-line supervisors, secretaries, customer-relations personnel, teachers, members of the clergy, health-care workers, couples, and others.




Facing Difference: Race, Gender, and Mass Media (Journalism and Communication for a New Century Ser) Facing Difference: Race, Gender, and Mass Media (Journalism and Communication for a New Century Ser)
by Shirley Biagi and Marilyn Kern-Foxworth
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$58.95 On 7-21-2006 0.0 out of 5 stars
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Book Description

For use on race and gender courses offered in schools and departments of communication and journalism as well as women's studies. This anthology covers a wide range of topics, groups, and issues, and has been specifically edited for undergraduate students. Includes articles from the popular press and from academic sources. Introductions by the editors frame each section, and headnote and questions are included with each article. Biagi and Kern-Foxworth are master teachers of media courses on race and gender issues and their classroom and publishing experience is evident in every section.



About The Author
Shirley Biagi is Professor of Journalism at California State University, Sacramento. She has been guest faculty at the American Press Institute, the Southern Newspaper Publishers Association, and the Poynter Institute for Media Studies. She is author of more than 200 magazine articles and four books, including Interviews that Work and Media/Reader. Marilyn Kern-Foxworth is Associate Professor in the Department of Journalism at Texas A&M University. In Spring 1994, she was the Garth C. Reeves Endowed Chair at Florida A&M University, Department of Journalism, Media and Graphic Arts. In 1981, she received a Kizzy Award from the Black Women Hall of Fame Foundation and was cited as one of 12 outstanding African-American women in America. She is the author of Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow.


Science of Coercion: Communication Research and Psychological Warfare, 1945-1960 Science of Coercion: Communication Research and Psychological Warfare, 1945-1960
by Christopher Simpson
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$29.95 On 7-21-2006 3.0 out of 5 stars
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Book Description
Science of Coercion provides the first thorough examination of the role of the CIA, the Pentagon, and other U.S. security agencies in the evolution of modern communication research, a field in the social sciences which crystallized into a distinct discipline in the early 1950s.
Government-funded psychological warfare programs underwrote the academic triumph of preconceptions about communication that persist today in communication studies, advertising research, and in counterinsurgency operations.

Christopher Simpson contends that it is unlikely that communication research could have emerged into its present form without regular transfusions of money from U.S military, intelligence, and propaganda agencies during the Cold War. These agencies saw mass communication as an instrument for
persuading or dominating targeted groups in the United States and abroad; as a tool for improving military operations; and perhaps most fundamentally, as a means to extend the U.S. influence more widely than ever before at a relatively modest cost. Communication research, in turn, became for a time
the preferred method for testing and developing such techniques. Science of Coercion uses long-classified documents to probe the contributions made by prominent mass communication researchers such as Wilbur Schramm, Ithiel de Sola Pool, and others, then details the impact of psychological warfare
projects on widely held preconceptions about social science and the nature of communication itself.

A fascinating case study in the history of science and the sociology of knowledge, Science of Coercion offers valuable insights into the dynamics of ideology and the social psychology of communication.


Technical Graphics Communication, 3rd edition Technical Graphics Communication, 3rd edition
by Gary Robert Bertoline, Eric N Wiebe, and Eric Wiebe
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$126.25 On 7-21-2006 5.0 out of 5 stars
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Book Description
In its third edition, Technical Graphics Communication,, has become a standard in the field of engineering and technical graphics. This text presents both traditional and modern approaches to technical graphics, providing engineering and technology students with a strong foundation in standard drafting practices and techniques. A strong emphasis on design and industry is found throughout, reinforcing the real and practical ways that technical graphics skills are used in real companies.


Critical Mass: How One Thing Leads to Another Critical Mass: How One Thing Leads to Another
by Philip Ball
List Price: $27.00
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$17.01 On 7-21-2006 4.5 out of 5 stars
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From Publishers Weekly
Ball (an NBCC award finalist for Bright Earth) enthusiastically demonstrates how the application of the laws of modern physics to the social sciences can greatly enrich our understanding of the laws of human behavior: we can, he says, make predictions about society without negating the individual's free will. He opens his lucid and compelling study with an account of Thomas Hobbes's mechanistic political philosophy and shows how Adam Smith, Kant, Auguste Comte and John Stuart Mill expanded on Hobbes's scientific but anti-utopian theories of government and society. Ball notes a return to such a scientific view of the social sciences in the past two decades, and he examines the application of physical laws to economics, politics, even the inevitable synchronization of a theater audience's applause. First, he exhaustively details the development of key concepts in contemporary physics, such as self-organization, phase transitions, flocking behavior, chaos, bifurcation points, preferential attachment networks and evolutionary game theory. Next, he shows how social scientists apply these concepts to the study of human organization. Ball's primary assertion is that we must attend to the relationship between global phenomena and local actions. In other words, noticing the impact of individual decisions on laws and institutions is more worthwhile than trying to predict the behavior of individuals (as Ball's discussion of the logic of voting habits makes all too clear). Ball's carefully argued disagreements with conventional economic theory make for particularly engaging reading. Nonspecialist readers who enjoy a steep learning curve will relish the thought-provoking discussions Ball provides. Photos, illus.
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
In this wide-ranging investigation of pioneering attempts to explain social behavior by applying formulas borrowed from physics, Ball explains how maverick social theorists are now using discoveries about molecular motion and crystal formation to predict the behavior of various human groups, including crowds of soccer fans and clusters of pedestrians. Ball acknowledges that past "political arithmeticians" have often dehumanized their subjects by adopting mechanistic assumptions about individual psychology and have sometimes legitimated totalitarian rulers by giving them a putatively scientific charter. But Ball's numerous detailed examples of the new social physics show how statistical models from physics can yield highly reliable predictions for large-group outcomes without abridging the unpredictable freedom of individual choice. These same examples teach that a consistent physics of society yields not an ideological straitjacket stipulating how people should act but rather a detailed portrait of how people do act. Because the new social physics can help managers and policy makers in dozens of fields, this accessibly written book will attract a very diverse audience. Bryce Christensen
Copyright © American Library Association. All rights reserved


The Conflict and Communication Activity Book: 30 High-Impact Training Exercises for Adult Learners The Conflict and Communication Activity Book: 30 High-Impact Training Exercises for Adult Learners
by Bill Withers and Keami D. Lewis
List Price: $34.95
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$22.02 On 7-21-2006 5.0 out of 5 stars
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Book Description
Every workplace has its share of conflict, and one of training's universal goals is to help organizations resolve it in a way that brings benefit to everyone involved. This timely activity book offers 30 ready-to-use exercises trainers can use to help workshop participants communicate more effectively and create positive outcomes from conflict situations. The Conflict and Communication Activity Book features:

* Field-proven exercises from the authors' worldwide experience * Easy-to-follow instructions for preparation, additional reading, and Q & A processes * Valuable essays on handling conflict situations * An Exercise Matrix to sort activities by type, length, and other parameters

It also includes a jam-packed Trainer's Toolbox containing more than sixty handouts, flipcharts, and overheads; workshop agendas; instructions for breakout sessions; and tons more. From the quick-fix solutions of the "My Workshop Starts in Five Minutes" section to fully developed sessions, this book will be every educator's best friend.

Book Info
Guide to zeroing in on conflict and communication issues in your company, school, organization, or community. Includes step-by-step directions to guide adult learners through creative, interactive activities. Includes sample handouts, flipcharts, overheads, and charts. Softcover. DLC: Conflict management--Problems, exercises, etc.



Typographic Design: Form and Communication Typographic Design: Form and Communication
by Rob Carter, Ben Day, and Philip Meggs
List Price: $55.00
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$43.23 On 7-21-2006 4.0 out of 5 stars
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Book Description
Includes 80 full-color pages addressing the important issue of color in typographic design.
* New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and wayfinding graphics, along with outlines for analysis and solutions.
* Revised technology section emphasizes current digital type technology.
* Five new typefaces are included in the type specimens chapter.
* New information is included on legibility and the Internet.

Book Info
Provides a comprehensive overview of every aspect of designing with type, from the basic terms and classifications to contemporary digital typesetting technology. Fully revised and updated to reflect new technological developments and emerging design trends. Softcover.


U.S. Television News and Cold War Propaganda, 1947-1960 (Cambridge Studies in the History of Mass Communication) U.S. Television News and Cold War Propaganda, 1947-1960 (Cambridge Studies in the History of Mass Communication)
by Nancy Bernhard, Kenneth Short, Garth Jowett, and David Culbert
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$37.99 On 7-21-2006 0.0 out of 5 stars
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Book Description
Television news and the Cold War grew simultaneously in the years following World War II, and their history is deeply intertwined. In order to guarantee sufficient resolve in the American public for a long term arms buildup, defense and security officials turned to the television networks. In need of access to official film and newsmakers to build themselves into serious news organizations, and anxious to prove their loyalty in the age of blacklisting, the network news divisions acted as unofficial state propagandists. This book analyzes the shocking extent of their collaboration.

Additional Pages:  1   2   3    


© Adapt, Inc. 1998-2006








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