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Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong
by James W. Loewen
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From Publishers Weekly
Sociology professor Loewen lambastes history textbooks as both too inaccurate and too bland to engage students.
Copyright 1996 Reed business Information, Inc.
From Booklist
When textbook gaffes make news, as with the tome that explained that the Korean War ended when Truman dropped the atom bomb, the expeditious remedy would be to fire the editor. Loewen would rather hire a new team of authors bent on the pursuit of context instead of factoids. In Loewen's ideal text, events and people illuminating the multicultural holy trinity of race, gender, and social class would predominate over the fixation on heroes and acts of government. Such is the mood adopted throughout this critique of 12 American history texts in current use. Vetting 10 topics they commonly address--from the Pilgrims to the Vietnam War--Loewen bewails a long train of alleged omissions and distortions. To account for the deplorable situation, he offers this quasi-Marxist explanation: "Perhaps we are all dupes, manipulated by elite white male capitalists who orchestrate how history is written as part of their scheme to perpetuate their own power and privilege at the expense of the rest of us." Certainly students' appalling ignorance of history is troublesome, and broken families and excessive TV viewing are at least the equals of white male conspirators as the cause. However, libraries located where dissatisfaction with textbooks exists should be interested in Loewen's critique. Gilbert Taylor
--This text refers to the
Hardcover
edition.
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The New Professionals: The Rise of Network Marketing As the Next Major Profession
by James W. Robinson
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Product Review
The New Face of Network Marketing
Product Review
The New Face of Network Marketing
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The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets to Building...
by Joe Rubino
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Book Description
Successful network marketing entrepreneurs share their secrets
In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.
Dr. Joe Rubino (Bexford, MA) is an internationally acclaimed network marketing and personal development trainer, as well as a bestselling author of eight books and two audio albums. He is also an acclaimed success coach, speaker, and course leader in the fields of leadership development, team building, communication, and network marketing.
About The Author
Dr. JOE RUBINO is an internationally acclaimed network marketer and personal development trainer, as well as a bestselling author of eleven books published in eighteen languages and distributed in forty-nine countries. He is the CEO of CenterforPersonalReinvention.com and a renowned speaker and course leader in the fields of leadership development, team building, communication, and network marketing. His other books include The 7-Step System to Building a $1,000,000 Network marketing Dynasty, also from Wiley.
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This Business of Music Marketing and Promotion, Revised and Updated Edition
by Tad Lathrop
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Book Description
The maxim in the music industry has always been "You can't make it on talent alone," and with This business of Music marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply--create a marketing plan, know your audience, be familiar with the laws of commerce--but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
About The Author
Tad Lathrop has written and edited music and marketing materials for a variety of media and a host of companies, including MTV's Sonicnet and Billboard Publications. He produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers and has developed dozens of other books on music and the performing arts. Lathrop has lectured on music and music business topics at CUNY and San Francisco State University's Music Recording Industry Program.
Inside This Book
(learn more)
First Sentence:
Most of us first get involved in music for emotional reasons. Read the first page
Statistically Improbable Phrases (SIPs):
(learn more)
independent music stores, domestic publisher, music marketing, suggested retail list price, artist royalties, promotion kit, mechanical royalties, independent musicians, radio promotion, tray card, music users, artist royalty, musical product, music sellers, product formats, subscription sites, mechanical license, rack jobbers, musical guests, performance royalties, music distribution, promotion firms
Capitalized Phrases (CAPs):
(learn more)
Windham Hill, San Francisco, Harry Fox Agency, United States, Alligator Records, Tower Records, Marc Lipkin, Combo Concert, Mark Pucci, New York Times, World Wide Web, Four dogs Music, Grateful Dead, Rolling Stone, American Federation of Musicians, Apple Computer, Bruce Springsteen, Copyright Office, Jacqui Naylor, Plush Room, Broadcast Music, Bruce Iglauer, Cubano Skiffle, Jakarta James, Roy Orbison
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Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools
by Omari Bouknight and Scott Shrum
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Book Description
Getting into graduate business school has become an increasingly competitive and complicated process. Each year approximately 100,000 applications are sent to top schools. Written by two current MBA students who successfully gained admission into multiple schools, Your MBA Game Plan provides a strategic framework for putting together winning applications. Your MBA Game Plan helps you navigate the application process by providing detailed analyses of every application component including:
--GMAT
--TOEFL
--Essays
--Recommendations
--Interview
--Data sheets
--Transcript
--Resume Essays and other application samples are provided to highlight strategies that successful applicants have employed to get into top schools. Your MBA Game Plan also demonstrates how to assemble a document that crystallizes your application strategy. Finally, this book shows you how to apply application strategy to 30 top schools. With Your MBA Game Plan in hand you will be well positioned to gain admission to the top business schools.
Book Info
Guide to the MBA application process, written by two current MBA students who successfully gained admission into multiple top business schools. Details what admissions committees look for, and what you can do to make yourself valuable in their eyes. Softcover. DLC: Master of business administration degree--United States.
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Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports
by Thomas R. Ittelson
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Book Description
Finally, a resourceful and unique primer on financial statements that uses a creative and different approach to explain every kind of financial report a small business owner or manager needs to succeed. Through an unique visual approach, this book leads users to a clear understanding of how business scores are kept and how to interpret the results.From balance sheets, cash flow statements and income statements, learn how to understand the basic elements that will pave the way to achieving financial success.
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Buzzmarketing: Get People to Talk About Your Stuff
by Mark Hughes
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From Publishers Weekly
Remember Half.com? Back in the days of the dotcom boom, the discount retail Web site drew headlines when it persuaded the town of Halfway, Ore., to change its name to Half.com for a year. The stunt helped the company gain millions of customers and position itself to be bought out by eBay for a handsome premium. Hughes, the brain behind Half.com's marketing ploy, extols the virtues of "buzz marketing," his name for the idea that companies can dramatically boost sales by attracting publicity and fueling widespread word-of-mouth. In this book, Hughes lays out the "principles" of buzz marketing, offering a list of dos and don'ts, plus numerous examples of businesses that outshined competitors by creating buzz. Anyone familiar with Malcolm Gladwell's The Tipping Point will grasp the logic underlying some of Hughes's ideas. He advocates getting the attention of people who can spread the gospel about your product. This approach, he says, is not only more effective than traditional advertising, but far cheaper. Hughes's tales of companies that successfully harnessed buzz are the strongest part of the book, covering businesses as diverse as Pepsi, Ben and Jerry's and Rit Dye, which revived itself by sparking the tie-dye craze in the 1960s. How valuable readers find some of his other case studies will depend on whether they agree that Britney Spears and American Idol represent "great products" marketed shrewdly. Hughes, who worked for PepsiCo and Pep Boys before joining Half.com, now runs a consulting firm that teaches companies about buzz marketing, which no doubt explains why his writing sometimes seems as subtle as a PowerPoint presentation and as gung-ho as an infomercial. Still, Hughes's ideas are provocative and should interest business professionals frustrated with same-again advertising campaigns.
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.
Ben Cohen, cofounder, Ben and Jerry’s
There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.
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Additional Pages: 1 2
© Adapt, Inc. 1998-2006
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