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What to Eat
by Marion Nestle
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From Publishers Weekly
According to nutritionist Nestle (Food Politics), the increasing confusion among the general public about what to eat comes from two sources: experts who fail to create a holistic view by isolating food components and health issues, and a food industry that markets items on the basis of profits alone. She suggests that, often, research findings are deliberately obscure to placate special interests. Nestle says that simple, common-sense guidelines available decades ago still hold true: consume fewer calories, exercise more, eat more fruits and vegetables and, for today's consumers, less junk food. The key to eating well, Nestle advises, is to learn to navigate through the aisles (and thousands of items) in large supermarkets. To that end, she gives readers a virtual tour, highlighting the main concerns of each food group, including baby, health and prepared foods, and supplements. Nestle's prose is informative and entertaining; she takes on the role of detective, searching for clues to the puzzle of healthy and satisfying nutrition. Her intelligent and reassuring approach will likely make readers venture more confidently through the jungle of today's super-sized stores. (May)
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Nutritionist Nestle's newest volume aims to help the American consumer determine what best to eat to improve or to maintain good health. Pursuing what she hopes is a unique and beneficial approach, she surveys a supermarket on a food-by-food basis, noting for each category what nutritional benefits are claimed and what really are the advantages and dangers in consuming any grocery offering. She documents how food industry concerns have perverted nutritional and origin labeling, dismayed that economics has once more trumped open information. She assesses the roles of trans-fats in processed food, methylmercury in fish, calcium in dairy products, salmonella in fresh eggs, sugar in cereals, and genetic modification. Nestle is particularly concerned that consumers understand all the implications, good and bad, of the perennially contentious "organic" label. Although the honest, prudent scientist in Nestle precludes her providing glib prescriptions or half-true advice on eating, she does present very helpful shopping guidelines for consumers determined to be vigilant about their food. Mark Knoblauch
Copyright © American Library Association. All rights reserved
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition)
by Thomas T. Nagle and John Hogan
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Product Review
“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.” Scott Heekin-Canedy President and General Manager The New York Times “…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results.” Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley “Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.” Keith Bradley, President Ingram Micro, North America “Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.” Philip Kotler Northwestern University “For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.” Eric Mitchell, President The Professional Pricing Society
The publisher, Prentice Hall business Publishing
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
--This text refers to an out of print or unavailable edition of this title.
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Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants
by C. J. Hayden
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Product Review
Get Clients Now: A 28-Day marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman
Orange County Register Santa Ana, CA, April 12, 1999
Many professionals and consultants have no idea how to market This book spells out a 28-day marketing program for them.
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Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
by Jay Conrad Levinson
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Book Description
The guru of the Guerrilla marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
About The Author
Jay Conrad Levinson, president of Guerrilla marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla marketing series and write the popular "'Guerrilla Entrepreneur"' column for Entrepreneur magazine. The author currently lives in California.
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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
by Jay Conrad Levinson
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From Library Journal
In a sequel to his Guerrilla marketing ( LJ 2/15/84) and Guerrilla marketing Attack ( LJ 3/15/89), Levinson offers a practical approach to his technique. He defines a weapon "as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good." Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business. All three books are recommended to public libraries with comprehensive business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed business Information, Inc.
Inside This Book
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First Sentence:
Conventional weapons are utilized to inflict harm. Read the first page
Statistically Improbable Phrases (SIPs):
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guerrilla marketing weapons, guerrilla marketing arsenal, other marketing weapons, designated guerrilla, postcard decks, guerrilla marketer, negative marketing, marketing attack, publicity contacts, telemarketing scripts, marketing newsletter, extra firepower, many guerrillas, publicity stories, marketing theme, theme line, impulse reactions
Capitalized Phrases (CAPs):
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Weapons List, More Profits You Earn, United States
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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
by Jay Conrad Levinson
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Product Review
The Los Angeles Times : "No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable."
Product Review
"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable."
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
by Luke Sullivan
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Book Description
A new, revised edition of the classic bestseller
In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products.
Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.
Book Info
Guide for creating great ads. Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories. Paper. DLC: advertising copy.
--This text refers to an out of print or unavailable edition of this title.
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How to Write Successful Fundraising Letters
by Mal Warwick
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From Library Journal
According to this practical handbook, a "fundraising letter is like a personal visit." Writing from extensive experience in guiding companies and organizations through fund-raising efforts, Warwick offers detailed advice and analysis along with copious examples and instructive case studies. Warwick, who is both personal and hard-hitting, suggesting a cross between a preacher and a salesman, views fund-raising by mail as a three-stage process. "First, donors are acquired.Then, they are converted into repeat donorsfinally donors may be upgraded into higher levels of generosity and commitment." The well-organized instructions include the planning of whole campaigns, the phrasing of appeals, composition and punctuation, information packets, and follow-up. In a time when fund-raising is perquisite to nearly all professions and organizations, library managers of all types as well as library users should find this both fascinating and worthwhile.
Margaret Bush, Simmons Coll., Boston
Copyright 1994 Reed business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
From Booklist
Warwick sets the tone for this book, which may prove as valuable for library administrators as for patrons, with the advice contained in the first chapter's title: "You're Writing for Results--Not a Pulitzer Prize." How to get results is the theme here, and the advice offered ranges from the broad ("How a fundraising letter is like a personal visit") to the specific ("What to put on the outer envelope"; the injunction "Use `I' and `you'"). Warwick also examines focus groups' responses to a fund-raising letter and, step-by-step, a successful fund-raising appeal. Attention to detail (e.g., in a whole chapter on laying the groundwork before composing a fund-raising letter and another on thank-yous to donors) distinguishes the book, especially for nonprofessional fund-raisers. An excellent tool for an endeavor in which many people become involved only occasionally, good enough to consult in itself or to use as a guide in hiring a professional. Mike Tribby
--This text refers to an out of print or unavailable edition of this title.
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Additional Pages: 1 2
© Adapt, Inc. 1998-2006
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