| |||||
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Books: Text Books: Marketing: Item 7
|
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Editionby Luke Sullivan
|
15 of 22 people found the following review helpful: That other book won't help you. This one will., January 20, 2005 Reviewer:West End Girl "West End Girl" (Austin, Texas) - I'm a creative director at an ad agency. Occasionally some lucky/unlucky newbie actually gets me on the phone. You would be surprised at how many folks who claim to want a job in advertising want a mini-course in advertising from me. Nopers Bucko, my hours are billable - show me you're serious first. Read these books, call me back. Then I'll hug you to my bosom and rock you like Oprah/David Ogilvy. No really, I will. I tell them that the first thing I'm going to do is save them some cash. This book is the ONLY book about creativity that an ad creative needs. Don't be fooled by the books with a wacky dude with a lightbulb over his head promising to jumpstart your creativity. Life jumpstarts your creativity. If you have any actual talent at all, you just need to learn how to pound all of that stuff into a good ad. This book is from one of the living greats of this business and he gives you the best description of advertising life. There are about five other books that constitute a full course meal of basic ad know-how, but you're going to have to wait for my So You Wanna Guide for that. Unless you are one of the lucky/unlucky souls that gets me on the phone.
Book Description
A new, revised edition of the classic bestseller
In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products.
Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.
Book Info
Guide for creating great ads. Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories. Paper. DLC: advertising copy. --This text refers to an out of print or unavailable edition of this title.
Shop Bookstores:
Books
Resources
Most Watched Book Auctions
Marketing at Sduf
News To Peruse
More Subjects
Book Review Directory
Reviewed Authors
Reviewed Titles
Review List
Site Map
