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Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
Books: Text Books: Marketing: Item 4
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Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profitsby Jay Conrad Levinson
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1 of 2 people found the following review helpful: Very Informative and worth the wait, March 16, 2006 Reviewer:Sheryl Smith - I was very surprised to learn that there are many free ways to promote your business online. This is a must have resource for all business owners to use. I would recommend this book to all of my friends.
Book Description
The guru of the Guerrilla marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
About The Author
Jay Conrad Levinson, president of Guerrilla marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla marketing series and write the popular "'Guerrilla Entrepreneur"' column for Entrepreneur magazine. The author currently lives in California.
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