Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
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Item 5
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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
by Jay Conrad Levinson
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16 of 16 people found the following review helpful:
The Best Of The Guerrilla Series...., April 4, 2003
Reviewer:Robert G. Barnwell "Corporate Banker" (New York City) -
In other reviews I've classified this book as the "Greatest Hits" collection. Although this is the lowest cost book in the series, it condenses most (if not all) of the suggestions that have made the Guerrilla Series so popular. Since this book has been written primarily for small and medium sized business owners, much of what it contains may be basic for experienced advertising and marketing professionals. However, for the rest of us (business owners), the Series is a welcomed business partner. Highly recommended.
From Library Journal
In a sequel to his Guerrilla marketing ( LJ 2/15/84) and Guerrilla marketing Attack ( LJ 3/15/89), Levinson offers a practical approach to his technique. He defines a weapon "as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good." Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business. All three books are recommended to public libraries with comprehensive business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed business Information, Inc.
Inside This Book
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First Sentence:
Conventional weapons are utilized to inflict harm. Read the first page
Statistically Improbable Phrases (SIPs):
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guerrilla marketing weapons, guerrilla marketing arsenal, other marketing weapons, designated guerrilla, postcard decks, guerrilla marketer, negative marketing, marketing attack, publicity contacts, telemarketing scripts, marketing newsletter, extra firepower, many guerrillas, publicity stories, marketing theme, theme line, impulse reactions
Capitalized Phrases (CAPs):
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Weapons List, More Profits You Earn, United States
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