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Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants
Books: Text Books: Marketing: Item 3
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Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultantsby C. J. Hayden
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54 of 55 people found the following review helpful: Use this cookbook with the help of a business coach., April 8, 2003 Reviewer:Harinath Thummalapalli (Austin, TX United States) - If you have recently started your own small business and are wondering how you can ramp up on your knowledge of sales & marketing, this book gives you a fantastic start. Most entrepreneurs are experts at something that has a need in the market (and hence they start a company to fill that need profitably), but are typically beginners at everything else that a successful startup business demands. After struggling for more than two years trying to make my own startup business successful, I hired a business coach to help me fill the void in knowledge with regards to sales & marketing. She recommended this book right off the bat. The book starts by explaining the 6 different marketing strategies that are available to most businesses and their effectiveness. These six strategies are - 1. Direct contact and follow up, 2. Networking and referral building, 3. Public Speaking, 4. Writing and Publicity, 5. Promotional Events, and 6. Advertising in that order. The next two chapters focus on the marketing/sales cycle and setting your own goals. The book then launches into outlining 'The System' - their 28 day marketing program that is geared towards increasing your bottom line. The last part of the book focuses on strategies for specific problems you may be running into with implementing the system. The whole book is just 10 chapters in about 200 pages. Very efficient and effective in getting results. There are a lot of worksheets throughout the book that the reader can use. This book is most effective when you use it with the help of a business coach. There is a lot more to becoming successful in sales & marketing than just understanding the basic theory. Even though the book does a great job of arming you with detailed knowledge and incredible confidence, you still need someone with experience to guide you through this process to get the best results. This 28 day program will be slightly different for everyone who follows it because of the unique situation you may be in. But if repeated several times, you will see better and better results. The best part about the book is that it demystefies sales & marketing and gives you a systematic approach that you can follow. It is as simple as that. And, you will know quickly if the system works for you (it's only a 28 day commitment). When I read the book, I was a bit taken aback thinking 'Is this it? Is it that simple?'. I spent a little time trying to compare the book to the recognized text books in the field and finally decided to just put it to the test myself. I tried a few things that the book recommended and saw instant results! Sure, there is more to sales & marketing and you will discover it over time with experience (as it applies to your specific business). But no other book gives you this much information in such a short time. Good luck with your business and definitely seek the assistance of a business coach!
Product Review
Get Clients Now: A 28-Day marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman
Orange County Register Santa Ana, CA, April 12, 1999
Many professionals and consultants have no idea how to market This book spells out a 28-day marketing program for them.
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