Use the models "as is" or adapt them easily to your own purposes. Either way, they’ll help your requests jump out of the multitude of requests that flood the mail, get them read, and - most importantly - get a response. You’ll find letters for every kind of fund-raising effort.

In addition, this book provides ingenious "hooks" that will help get your envelope opened; pointers for writing strong opening copy, plus tips on asking for the right gift amount; structuring your fund-raising request; designing your direct mail packing; producing cost-effect mailings, testing, and much more!