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Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success
Books: Text Books: Graphics and Visualization: Item 7
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Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Successby Catharine M. Fishel
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1 of 1 people found the following review helpful: The Culture A.D. Review, October 6, 2005 Reviewer:Craig Brimm, Culture Advertising Design "Craig Brimm" (Atlanta, GA) - The Culture Advertising Design put'em on blast review. Don't sleep on this one. This book is packing! Chock full of guts might be one way to put it. The book is filled with the trials, tribulations and fables of the Demi-Gods of our industry. It reads like "designerati" pulp fiction, filled with slick tales of their heroics, be it hiring freshly caped side-kicks or wearing down seemingly villianous clients, they prevail not always unscathed but they did live to tell about it. This book could be helpful to most in-house and agency folk who want gain more perspective and a few less bruises in the advertising and design businesses.
Book Description
Share the insights of today’s most legendary graphic designers as they reveal the best-kept secrets (and failures) of their business lives! Based on one-on-one interviews with over 60 graphic design business owners, Inside the business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, and even rethinking whether to stay with the business or move on. Whether you dream of setting up a small studio or have been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
About The Author
Catharine Fishel has written numerous articles and books on today’s design industry and culture. The author of Paper Graphics and Designing for Children, she lives in Morton, Illinois.
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