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True to Yourself: Leading a Values-Based Business (Social Venture Network)
Books: Text Books: Ethics: Item 2
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True to Yourself: Leading a Values-Based Business (Social Venture Network)by Mark Albion
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Mark Albion is the 'Real Thing', July 21, 2006 Reviewer:Peter B. Patch "Social Entrepreneur" (New York, NY) - When it comes to `Social Entrepreneurship,' Mark Albion is the Real Thing - he's been there and done that. He helped found `Students for Social Responsibility' - an association of MBA's who care about people and the planet as well as financial profit - and has been part of the heart and humanity of the `Social Venture Network' since its founding. In `True to Yourself', Mark has learned the secrets to success of dozens of Social Entrepreneurs, and shares them in an easy to read, easy to understand style...that has left me asking: `What is True for Myself?' What is my passion? What am I competent at? What is my commitment? It is probably not by chance that, while reading this book, I realized that my passion and commitment is - in some fashion - to contribute to the social transformation of business, by helping our entrepreneurs be more socially aware and economically successful. If you want to realize your passion, and find a way to bring it to life through business, I strongly encourage you: Read This Book! The Sooner, the Better - You'll be glad you did!
From Publishers Weekly
For those whose dreams involve using a small business "as a force for social change," entrepreneur Albion offers encouragement and valuable counsel. The second entry in the publisher's Social Venture Network series, this is a guide to leading "a company that reflects your values" and, along the way, building "a better world for us all." Assuming that the reader is already a believer, but just isn't sure how to reconcile principle and practice, Albion frames his advice in terms of compassionate, socially responsible leadership, though a lot of it is just plain good management. It's about how to build a company with the right priorities from the beginning, not just adding a veneer of responsibility. The book is grounded in the voices of earnest entrepreneurs and unusual case studies you don't see in every business book—including stories of failure as well as of success. While some readers may find Albion insufficiently hard-nosed ("It's better to fail trying to do what you really care about," he writes, "than to succeed at something else"), his sincerity is undeniably compelling. (July)
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
Many leaders of small businesses want to serve the common good, but everyday pressures can make that extremely difficult. What tools are available to lead an organization that's obligated to more than the financial bottom line? Utilizing a sleek, condensed format, True to Yourself provides potent, practical advice for leaders looking to make their small business profitable and sustainable. Arguing that small-business leaders that look beyond the bottom-line are not only more fulfilled, but also more successful, author Mark Albion shows how by embodying competence, commitment, and compassion any small businessperson can lead more effectively. A series of five best practices forms the basis of a full plan to that shows readers how to bring the three C's to their business. Equally useful for those starting out or veterans of many years, True to Yourself reveals tried-and-true methods for keeping a values-based business on track.
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