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You are on the page: Management
Books: Subjects: Management



Cracking the GMAT with DVD, 2007 Edition (Graduate Test Prep) Cracking the GMAT with DVD, 2007 Edition (Graduate Test Prep)
by Princeton Review
List Price: $37.95
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$25.05 On 7-19-2006 5.0 out of 5 stars
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Book Description
Cracking the GMAT now offers MAJOR new features on DVD, in addition to free full-length practice tests and expert advice online.

Book offers test-takers
·Proven strategies for raising their Quantitative and Verbal scores
·More than 200 practice questions and complete answer explanations

DVD packed with extra GMAT help
·Video tutorial with a breakdown of each section of the test
·DVD can be accessed on PCs, laptops, or televisions

Each book includes a unique customer access code that gives book buyers exclusive free access to four full-length GMAT practice exams online
·Practice tests feature instant score reporting
·Test-takers get customized study plans based on strengths and weaknesses
·Plus, online updates about the latest changes to the GMAT


Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin, Seth Godin
List Price: $19.95
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$12.97 On 7-19-2006 4.0 out of 5 stars
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From Publishers Weekly
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed business Information, Inc.

Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, thoughnow that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.


The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be! The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!
by Gary Keller, et al
List Price: $21.95
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$14.27 On 7-19-2006 4.5 out of 5 stars
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Chris Leporni, Realtor Magazine
"Keller presents the million-dollar benchmark as a symbol of excellence, rather than a monument to materialism." --This text refers to the Paperback edition.

Mark Victor Hansen, Co-creator #1 New York Times best-selling series Chicken Soup for the Soul(R) and Co-author, The One Minute Millionaire
"The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and your life." --This text refers to the Paperback edition.


MCTS Self-Paced Training Kit (Exam 70-431): Microsoft SQL Server(TM) 2005 Implementation and Maintenance (Pro-Certification (Hardcover)) MCTS Self-Paced Training Kit (Exam 70-431): Microsoft SQL Server(TM) 2005 Implementation and Maintenance (Pro-Certification (Hardcover))
by Solid Quality Learning, Laura Sackerman (Editor)
List Price: $59.99
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$37.79 On 7-19-2006 4.5 out of 5 stars
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Book Description
Announcing an all-new MCTS Training Kit designed to help maximize your performance on Exam 70-431, a core exam for the new microsoft IT Professional certifications. This kit packs the tools and features that exam candidates want most—including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective Review; exam tips from expert, exam-certified authors; and a robust testing suite. It also provides real-world scenarios, case study examples, and troubleshooting labs for skills and expertise that you can apply to the job.

Focusing on SQL Server 2005, this official study guide covers topics such as installing and configuring SQL Server, implementing database mirroring, managing database snapshots, working with XML and flat files, managing replication, backing up and restoring a database, monitoring and troubleshooting, and creating and implementing database objects.

Ace your exam preparation and ramp up quickly on SQL Server 2005 database administration by working at your own pace through the lessons, hands-on exercises, and practice tests. The flexible, best-of-class test engine on CD features 300 practice questions and pre-assessment and post-assessment capabilities. Choose timed or untimed testing mode, generate random tests, or focus on discrete objectives or chapters, and get detailed explanations for right and wrong answers—including pointers back to the book for further study. You also get a 180-day evaluation version of SQL Server 2005 Enterprise Edition and a 15 percent exam discount voucher—making this kit an exceptional value and a great career investment.

Publisher Description
Key Book Benefits: - Comprehensive study guide written by exam-certified authors - Deeper, more focused coverage of exam objectives and sub-objectives—plus instructive case studies and troubleshooting scenarios to enhance your performance on the job - 300 practice questions on CD, with a test engine that enables customized testing, pre-assessment and post-assessment, and automated scoring and feedback - Complete objective-by-objective Review section, plus a tear-out exam-mapping grid - Exam tips based on real-world test experience - 180-day evaluation version of SQL Server 2005 Enterprise Edition - 15 percent exam discount voucher from a leading authorized testing center (limited time offer) - microsoft encyclopedia of Networking, Second Edition, eBook - Practice files on CD - Entire study guide in searchable eBook format



The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
by Thomas Kelley, Jonathan Littman
List Price: $29.95
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$18.87 On 7-19-2006 4.5 out of 5 stars
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From Publishers Weekly
Kelley's latest builds on The art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The art of Innovation may find further inspiration in this handbook. (Oct. 18)
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Review

Advance Praise for The Ten Faces of Innovation

"Essential reading for every single person in your organization--even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow."
—Seth Godin, author of Purple Cow
 
“A concensus is emerging that Innovation must become most every firm's ‘Job One.’ ‘Hurdle One,’ however, is a doozer: establishing a Culture of Innovation. IDEO thought leader Tom Kelley offers a thoroughly original and thoroughly tested approach to creating that ‘culture of innovation.’ Rigorously applying his ‘Ten Faces’ will get the innovation ball rolling fast. Bravo!”
— Tom Peters

Critical Acclaim for Tom Kelley’s Previous National Bestseller The art of Innovation

“Tom Kelley has unlocked the magic box of innovation for corporate America.”
—Bruce Nussbaum, BusinessWeek

“In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The art of Innovation. Yet Kelley makes a good case. Practical, clearly written, and highly detailed.”
USA Today

“On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's…. Almost like visiting an IDEO workshop in person.”
Wired




Treat Your Own Back Treat Your Own Back
by Robin A. McKenzie
List Price: $10.00
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$10.00 On 7-19-2006 4.5 out of 5 stars
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Book Description
Help yourself to a pain-free back. This easy-to-follow book presents over 80 pages of education and clinically-proven exercises. The simple and effective self-help exercises in Robin McKenzie's Treat Your Own Back have helped thousands worldwide find relief from common low back and neck pain. This book helps you understand the causes and treatments, along with a system of exercises that can help you relieve pain and prevent recurrence.

Book Info
Consumer health text on self-management with emphasis on the improvement of the structure and metabolism of the soft tissues, including the disc. For laylevel readers. Illustrated. Previous edition: c1993. Softcover.


Kaplan GMAT 800, 2006-2007 (Kaplan Gmat 800) Kaplan GMAT 800, 2006-2007 (Kaplan Gmat 800)
by Kaplan
List Price: $25.00
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$15.75 On 7-19-2006 4.0 out of 5 stars
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Book Description

The challenging practice and proven strategies you need to get a perfect score on the GMAT.

Rest assured, everything you need to achieve your ambitious goals on the GMAT is in this book. No long-winded lessons -- just what you need to achieve an optimum score.

This advanced guide includes:

The Toughest Questions

Hundreds of difficult practice questions with detailed answer explanations, to build speed and accuracy

The Most Effective Math Tactics

Focused approaches to the hardest math concepts you'll see on the GMAT

Powerful Strategies for Critical Reasoning and Data Sufficiency Problems

In-depth coverage about how to approach these difficult question types



Excerpt. © Reprinted by permission. All rights reserved.

Chapter One: The Critical Reasoning Challenge

Do you like to point out the assumptions in others' arguments? Do you like to home in on logical flaws like a detective, and analyze precisely how arguments could be made better, or worse? Then GMAT Critical Reasoning is for you. So start dissecting op-ed pieces and cutting the contestants on television debates down to size. When you see your GMAT score, you'll be glad you did!

Which of the following can be most properly inferred from the passage above?

(A) Mastering the Critical Reasoning question type will ensure an excellent GMAT score.

(B) No question type contained on the GMAT is represented in more sections of the GMAT than is Critical Reasoning.

(C) Op-ed pieces and television debates contain content that is related in some way to material tested in GMAT Critical Reasoning.

(D) Logical flaws and assumptions are question types that appear only on the GMAT.

(E) Thinking like a detective has no impact on one's GMAT score.

Explanation: Choice (C) is correct. The final two sentences strongly imply that dissecting op-eds and debates will lead to a higher score, which, in fact, it certainly can. There must therefore be some relation between GMAT content and the content of these forums. As for the others:

Mastering Critical Reasoning is necessary to achieve a top GMAT score, but is not sufficient; one must ace the other content areas of the test as well. So (A) is not inferable. There's no basis for (B) either -- the number of sections on the test is outside the scope of the argument. (D) isn't inferable. For all we know, other tests such as the LSAT test these same areas. And (E) represents the opposite of what the passage suggests: The instructor strongly implies that the proclivity for playing detective is relevant to (hence, inferably bodes well for) one's Critical Reasoning performance.

So win arguments! Prove people wrong! Amaze your friends! Be the life of the party! Get an 800 on the GMAT! . . . Just a few of the many and varied uses of the ability to master the subtle art of Critical Reasoning.

Disclaimer: Hacking through the bogus arguments of others and/or demonstrating superior logical acumen in everyday conversation will NOT make you the most popular person in town.

However, the ability to do so will do wonders for your GMAT score. The purpose of this section is to help you hone your critical thinking skills through practice on some of the toughest Critical Reasoning material around.

USING THE CRITICAL REASONING QUESTIONS IN THIS BOOK

This section is broken up into chapters that detail various difficulties commonly encountered in GMAT Critical Reasoning. It is designed to allow you to learn as you go and to apply your learning to subsequent questions as you progress through the section.

  • In chapter 2 you'll be introduced to seven major categories of difficult Critical Reasoning questions, each highlighted by an example.
  • In chapter 3 you'll find seven more questions that test whether or not you can recognize the distinctions and logical elements introduced in the first group.
  • Finally, chapter 4 offers 28 additional questions representative of all the elements and forms discussed in the previous chapters.

STRATEGIES FOR CRITICAL REASONING

Here are a few general pointers to keep in mind when tackling all Critical Reasoning questions, but especially the challenging questions like the ones you're about to see:

Keep your eye out for the author's evidence, conclusion, and any assumptions relied upon in the argument. The wordiness and logical subtlety of the questions that follow often cause test-takers to lose sight of what's actually being said, and it's nearly impossible to answer questions like these correctly when one is foggy about the specifics. The conclusion is the "what" of the matter; the evidence is the reasons "why" the author feels entitled to make that particular claim; and assumptions are any missing premises that are nonetheless needed in order for the conclusion to stand.

Paraphrase the text. You can get a leg up on tough text by simplifying the passage's ideas and translating them into your own words. The same goes for the longer Reading Comprehension passages.

Familiarize yourself with the common Critical Reasoning concepts tested. Review the logical elements and structures discussed throughout the section, and look to recognize which of them are present in each Critical Reasoning question you encounter in this book as well as in any other questions you practice with during your GMAT preparation. While the specific subjects you'll encounter (names, places, scenarios, etc.) will naturally be different from those you'll see on your test, the underlying logical patterns remain incredibly consistent. Use the questions and explanations that follow to get to know them.

Copyright ©2006 by Kaplan, Inc.




The Toyota Way Fieldbook The Toyota Way Fieldbook
by Jeffrey Liker, David Meier
List Price: $29.95
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$18.87 On 7-19-2006 4.5 out of 5 stars
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Book Description
The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn from Toyota and develop systems that fit their unique cultures. The book begins with a Review of the principles of the Toyota Way through the 4Ps model-Philosophy, Processes, People and Partners, and Problem Solving. Readers looking to learn from Toyota's lean systems will be provided with the inside knowledge they need to Define the companies purpose and develop a long-term philosophy Create value streams with connected flow, standardized work, and level production Build a culture to stop and fix problems Develop leaders who promote and support the system Find and develop exceptional people and partners Learn the meaning of true root cause problem solving Lead the change process and transform the total enterprise The depth of detail provided draws on the authors combined experience of coaching and supporting companies in lean transformation. Toyota experts at the Georgetown, Kentucky plant, formally trained David Meier in TPS. Combined with Jeff Liker's extensive study of Toyota and his insightful knowledge the authors have developed unique models and ideas to explain the true philosophies and principles of the Toyota Production System.

About The Author

Jeffrey K. Liker, the author of the bestselling The Toyota Way, is Professor of industrial and Operations engineering and cofounder and Director of the Japan Technology management Program at the University of Michigan. His work has appeared in The Harvard business Review, Sloan management Review, and other leading publications.

David Meier is the President of Lean Associates and was Group Leader for Toyota Motor manufacturing for ten years. He helps other organizations across many industries learn from the Toyota Way.



Additional Pages:  1   2   3   4   5   6    


© Adapt, Inc. 1998-2006








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