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In Cold Blood
by Truman Capote
List Price: $14.00
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$8.40
On 7-18-2006
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Product Review
"Until one morning in mid-November of 1959, few Americans--in fact, few Kansans--had ever heard of Holcomb. Like the waters of the river, like the motorists on the highway, and like the yellow trains streaking down the Santa Fe tracks, drama, in the shape of exceptional happenings, had never stopped there." If all Truman Capote did was invent a new genre--journalism written with the language and structure of literature--this "nonfiction novel" about the brutal slaying of the Clutter family by two would-be robbers would be remembered as a trail-blazing experiment that has influenced countless writers. But Capote achieved more than that. He wrote a true masterpiece of creative nonfiction. The images of this tale continue to resonate in our minds: 16-year-old Nancy Clutter teaching a friend how to bake a cherry pie, Dick Hickock's black '49 Chevrolet sedan, Perry Smith's Gibson guitar and his dreams of gold in a tropical paradise--the blood on the walls and the final "thud-snap" of the rope-broken necks.
The New York Times Book Review, Conrad Knickerbocker
The resulting chronicle is a masterpiece--agonizing, terrible, possessed, proof that the times, so surfeited with disasters, are still capable of tragedy.
--This text refers to an out of print or unavailable edition of this title.
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The Devil Wears Prada: A Novel
by Lauren Weisberger
List Price: $13.95
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$8.37
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It's a killer title: The Devil Wears Prada. And it's killer material: author Lauren Weisberger did a stint as assistant to Anna Wintour, the all-powerful editor of Vogue magazine. Now she's written a book, and this is its theme: narrator Andrea Sachs goes to work for Miranda Priestly, the all-powerful editor of Runway magazine. Turns out Miranda is quite the bossyboots. That's pretty much the extent of the novel, but it's plenty. Miranda's behavior is so insanely over-the-top that it's a gas to see what she'll do next, and to try to guess which incidents were culled from the real-life antics of the woman who's been called Anna "Nuclear" Wintour. For instance, when Miranda goes to Paris for the collections, Andrea receives a call back at the New York office (where, incidentally, she's not allowed to leave her desk to eat or go to the bathroom, lest her boss should call). Miranda bellows over the line: "I am standing in the pouring rain on the rue de Rivoli and my driver has vanished. Vanished! Find him immediately!" This kind of thing is delicious fun to read about, though not as well written as its obvious antecedent, The Nanny Diaries. And therein lies the essential problem of the book. Andrea's goal in life is to work for The New Yorker--she's only sticking it out with Miranda for a job recommendation. But author Weisberger is such an inept, ungrammatical writer, you're positively rooting for her fictional alter ego not to get anywhere near The New Yorker. Still, Weisberger has certainly one-upped Me Times Three author Alex Witchel, whose magazine-world novel never gave us the inside dope that was the book's whole raison d' etre. For the most part, The Devil Wears Prada focuses on the outrageous Miranda Priestly, and she's an irresistible spectacle. --Claire Dederer
--This text refers to an out of print or unavailable edition of this title.
From Publishers Weekly
Most recent college grads know they have to start at the bottom and work their way up. But not many picture themselves having to pick up their boss's dry cleaning, deliver them hot lattes, land them copies of the newest Harry Potter book before it hits stores and screen potential nannies for their children. Charmingly unfashionable Andrea Sachs, upon graduating from Brown, finds herself in this precarious position: she's an assistant to the most revered-and hated-woman in fashion, Runway editor-in-chief Miranda Priestly. The self-described "biggest fashion loser to ever hit the scene," Andy takes the job hoping to land at the New Yorker after a year. As the "lowest-paid-but-most-highly-perked assistant in the free world," she soon learns her Nine West loafers won't cut it-everyone wears Jimmy Choos or Manolos-and that the four years she spent memorizing poems and examining prose will not help her in her new role of "finding, fetching, or faxing" whatever the diabolical Miranda wants, immediately. Life is pretty grim for Andy, but Weisberger, whose stint as Anna Wintour's assistant at Vogue couldn't possibly have anything to do with the novel's inspiration, infuses the narrative with plenty of dead-on assessments of fashion's frivolity and realistic, funny portrayals of life as a peon. Andy's mishaps will undoubtedly elicit laughter from readers, and the story's even got a virtuous little moral at its heart. Weisberger has penned a comic novel that manages to rise to the upper echelons of the chick-lit genre. Copyright 2003 Reed business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
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The Book of the Dead
by Douglas Preston and Lincoln Child
List Price: $25.95
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$14.27
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From Publishers Weekly
Bestsellers Preston and Child have come up with another gripping, action-packed page-turner in this concluding volume to a trilogy pitting their Holmesian hero, FBI agent Aloysius Pendergast, against his Mycroft-turned-Moriarty—his younger brother, Diogenes. Picking up shortly after the events of 2005's Dance of Death, the book opens with the arrival of a package of fine dust at the Museum of Natural History; Diogenes has returned the diamonds he stole earlier. Meanwhile, Aloysius is in prison, having been framed for a number of murders. As his friends plot to spring him, his adversary lays the groundwork for a crowning criminal achievement. A mysterious benefactor funds the restoration of an ancient Egyptian tomb at the museum, but the work is beset by the mayhem Preston and Child's readers have come to expect—gory murders and suggestions of the supernatural. This entry, tying up many loose ends from its predecessors, is less likely to work as well for first-time readers, but followers of Aloysius Pendergast's previous exploits will find it a satisfying read with a tantalizing, ominous twist at the end. 10-city author tour. (June) Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
DESCRIPTION: The New York Museum of Natural history receives their pilfered gem collection background down to dust. Diogenes, the psychotic killer who stole them in Dance of Death, is throwing down the gauntlet to both the city and to his brother, FBI Agent Pendergast, who is currently incarcerated in a maximum security prison. To quell the PR nightmare of the gem fiasco, the museum decides to reopen the Tomb of Senef. An astounding Egyptian temple, it was a popular museum exhibit until the 1930s, when it was quietly closed. But when the tomb is unsealed in preparation for its gala reopening, the killings--and whispers of an ancient curse--begin again. And the catastrophic opening itself sets the stage for the final battle between the two brothers: an epic clash from which only one will emerge alive.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler
List Price: $45.00
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Product Review
"the new edition of this well-regarded book is a joyan inspiring and powerful toolkit" (The Marketer, May 2006)
Book Description
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
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Marketing: An Introduction (7th Edition) (Marketing: An Introduction)
by Gary Armstrong, Philip Kotler
List Price: $121.40
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$121.40
On 7-18-2006
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Book Description
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.
Book Info
Designed to help students master the basic concepts and practices of modern marketing in an easy to understand, practical way. Softcover. DLC: Marketing.
--This text refers to the
Paperback
edition.
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Tested Advertising Methods (Prentice Hall Business Classics)
by John Caples, Fred E. Hahn
List Price: $15.95
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$10.85
On 7-18-2006
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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
by Edward W. Werz, Sally Germain
List Price: $14.95
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$10.17
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Book Description
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: - 5,000+ sales phrases for consumer and business-to-business products and services
- a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
- a special section on the seven steps to writing winning slogans
- Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
About The Author
Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing. Sally Germain is editorial director for the Bureau for At-Risk Youth.
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Letterhead and Logo Design 9 (Letterhead and Logo Design)
by MINE, Christopher Simmons
List Price: $45.00
Available from Amazon
$28.35
On 7-18-2006
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Book Description
This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.
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Additional Pages: 1 2 3 4 5 6
© Adapt, Inc. 1998-2006
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