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Betty Crocker
Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins
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Amazon.com's Best of 2001
Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. --Harry C. Edwards
From Publishers Weekly
In what Collins terms a prequel to the bestseller Built to Last he wrote with Jerry Porras, this worthwhile effort explores the way good organizations can be turned into ones that produce great, sustained results. To find the keys to greatness, Collins's 21-person research team (at his management research firm) read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. That Collins is able to distill the findings into a cogent, well-argued and instructive guide is a testament to his writing skills. After establishing a definition of a good-to-great transition that involves a 10-year fallow period followed by 15 years of increased profits, Collins's crew combed through every company that has made the Fortune 500 (approximately 1,400) and found 11 that met their criteria, including Walgreens, Kimberly Clark and Circuit City. At the heart of the findings about these companies' stellar successes is what Collins calls the Hedgehog Concept, a product or service that leads a company to outshine all worldwide competitors, that drives a company's economic engine and that a company is passionate about. While the companies that achieved greatness were all in different industries, each engaged in versions of Collins's strategies. While some of the overall findings are counterintuitive (e.g., the most effective leaders are humble and strong-willed rather than outgoing), many of Collins's perspectives on running a business are amazingly simple and commonsense. This is not to suggest, however, that executives at all levels wouldn't benefit from reading this book; after all, only 11 companies managed to figure out how to change their B grade to an A on their own. Copyright 2001 Cahners business Information, Inc.
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Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell
List Price: $25.95
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Product Review
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
From Publishers Weekly
Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.
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Betty Crocker's Quick and Easy Cookbook
by Betty Crocker Editors and Betty Crocker Editors
List Price: $17.95
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Book Description
"What’s for dinner tonight?" Here’s your answer, filled with more than 300 family-pleasing recipes plus lots of great tips and ideas for speeding up your cooking. You need to get dinner done fast and you want delicious meals the whole family will enjoy. Keeping today’s busy lifestyles in mind, every recipe can be made in 30 minutes or less. And with Betty Crocker, kitchen-tested recipes that taste great are guaranteed. Dinners with family and friends are the best time when you have a mealtime plan that works. Here are plenty of great ideas to keep you cooking–and enjoying–dinnertime every night! 30 minutes or less to dinner. Here’s how: Keep It Quick: All recipes are 30 minutes or less. Need dinner faster? Turn to super express recipes, ready in 20 minutes or less. Always Delicious: Taste matters most, and recipes like Cornmeal Chicken with Fresh Peach Salsa and Sirloin with Bacon-Dijon Sauce are packed with great flavor. Family Appeal: Treat the gang to favorites that kids love like Easy Macaroni and Cheese, Mini Meat Loaves and Triple-Berry Shortcakes. Lots of Dinner Options: You’ll find it all, from quick snacks and appetizers to hundreds of main course choices, from great vegetables and sides to easy dessert treats. Shopping Made Easy: Recipes call for familiar basics found at any supermarket, from everyday fresh ingredients to prepared foods and convenience items. No Time to Shop? A complete stocking-your-pantry guide means you’ll always have great dinner options on hand, even on those days when there’s no time to shop. Great Ideas: A tip with every recipe for easier preparation as well as delicious ways to round out your dinner.
Book Info
Cookbook provides more than 300 easy-to-make recipes that can be prepared in 30 minutes or less. Includes super express recipes that can be prepared in 20 minutes or less. Fully illustrated in color. Plastic-comb binding.
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Betty Crocker's Picture Cookbook (Betty Crocker)
by Betty Crocker Editors
List Price: $29.95
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On 7-22-2006
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Product Review
First published in 1950, Betty Crocker's Picture Cook Book is now reprinted in all its old-fashioned glory. Betty immerses you in a time when women were homemakers, cakes had at least two layers, and salad was iceberg lettuce. You may hesitate to recreate what your mother or grandmother probably cooked--if so, consider that back then we ate simply, in the days before the word foodie was invented. Many of the recipes suit today's harried lifestyle, as you see in Six Layer Dinner, combining eight cups of vegetables with a pound of ground meat, and Dainty Tea Brownies topped with colorful chopped pistachios. Hundreds of black-and-white photos, animated drawings, and quaint color spreads of prepared dishes aid you in using the recipes. Beginners learn how to measure ingredients, choose the best economical cuts of meat, and cut up round and sheet cakes for serving. There is even a section on how to set the table. This loose-leaf book contains enough recipes to fill a 12-page, double-column index. Best of all, perhaps, is the "Shortcut" section, where useful tips include cleaning a grater of cheese residue by rubbing it with a piece of stale bread. These are interspersed with 15 ways to recuperate from overwork. One suggestion is to lie down on the kitchen floor on your back and relax for three to five minutes. Still a good idea, though few people have a kitchen large enough to try this. --Dana Jacobi
Book Description
It's the book that started it all, the well-loved edition that first bought Betty Crocker cookbooks into American homes and hearts. Published in 1950, this ground-breaking title made cooking easy, it made cooking appealing, and best of all, it made cooking fun. Packed full of practical tips, useful hints, and lavish color photography, this was the book that shaped cooking for generations, the book that people remember. Every recipe you -- or your mother -- ever wanted is here, from pigs in blankets, to Emergency Steak to Chicken Tomato Aspic. Enjoy the clever ideas throughout -- twelve months of birthday cake ideas, showing how to decorate a cake to match each month's gem stone, pointers to make setting up a kitchen easy, or hints to make housework more pleasant. Feel a part of history when making Home Front Macaroni, developed during WW II rationing to stretch meat. Get into the spirit of fun with a Betty Crocker "Cookie Shine" or cookie baking party. People who grew up with this book will want it for the memories; those who are new to the book will want it for its charm and its intelligent approach to cooking. It's a perfect keepsake and a great gift.
Inside This Book
(learn more)
First Sentence:
Dear Friend, This book seems like a dream come true for us. Read the first page
Statistically Improbable Phrases (SIPs):
(learn more)
cup moist shredded coconut, recipe above for method, cup soft shortening, touched lightly with finger, cup fresh sweet milk, cup mild vinegar, sweet green grapes, fasten with wooden pick, cooled baked pie shell, cup top milk, high fluted edge, cup broken nuts, hot mushroom sauce, cups nut meats, dull crust, cup sifted confectioners, parsley bouquets, cup minced green pepper, beat with rotary beater, rise until light, white cream cheese, freezing tray, minced pimiento, cup soft butter, oblong pan
Capitalized Phrases (CAPs):
(learn more)
Small Cake, Medium White Sauce, French Dressing, New York, Cinnamon Rolls, New England, Fluffy White Frosting, Cheese Sauce, Chiffon Cake, Hard Sauce, Make Pastry Shell, Fritter Batter, Serving Hints, Curry Sauce, Welsh Rarebit, Butter Cookies, Cooked Salad Dressing, Popular Muffins, Boiled Spaghetti, Bread Stuffing, Rich Yeast Batter, Soft Custard, White Butter Icing, Boiled Macaroni, Early American
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!
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Betty Crocker's Low-Fat, Low-Cholesterol Cooking Today
by Betty Crocker Editors
List Price: $22.95
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$14.92
On 7-22-2006
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Product Review
Betty Crocker is on the health bandwagon. Not one for fads, Betty sensibly bases this 175-recipe cookbook on the Food Guide Pyramid guidelines recommended by the American Heart Association and many other medical and nutrition professional organizations. You learn tips for cutting down on fat and cholesterol, understanding the different kinds of fat, and making smart food choices for heart health. The idea is to reduce fat by making ingredient substitutions and small alterations, but not making drastic changes. The recipes are varied and creative and don't resemble "diet food": Ginger Shrimp Kabobs, Vegetable Potstickers, Stuffed Veal Chops with Cider Sauce, Vegetable and Ham Jambalaya, Curried Chicken and Nectarines, Caribbean Fish Salad, and Thai Shrimp and Rice Noodle Nests. The desserts include Chocolate Swirl Cheesecake with Raspberry Topping (only 20 percent fat!), Blueberry-Lime Torte (about 15 percent fat), and Double Chocolate-Date Cake (about 25 percent fat). Recipes are labeled with symbols indicating "low-calorie," "low-fat," "moderate-fat," "low-cholesterol," and "moderate-cholesterol," so you can choose how far you want to go. Each recipe has a hefty amount of nutritional information: calories, fat, saturated fat, cholesterol, carbohydrate, fiber, protein, vitamins A and C, calcium, iron, and diet exchanges. Cooks who love knowing what the dishes should look like will enjoy the 45 mouth-watering color photos. --Joan Price
--This text refers to an out of print or unavailable edition of this title.
Midwest Book Review
Both fat and calories should be controlled, not eliminated entirely, in a healthy diet: here an updated edition of the Betty Crocker bestseller provides revised, revitalized recipes which emphasize low fat and cholesterol dishes. From Apple-Cheese Oven Pancakes and Bakes Chili in Polenta Crust to Soft Turkey Tacos with Spicy Sauce, this is packed with satisfying dishes.
--This text refers to an out of print or unavailable edition of this title.
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Betty Crocker's Living with Cancer Cookbook: Easy Recipes and Tips through Treatment and Beyond
by Kris Ghosh, Linda Carson, and Elyse Cohen
List Price: $24.95
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From Publishers Weekly
In Betty Crocker's Living with Cancer Cookbook doctors Kris Ghosh and Linda Carson along with Elyse Cohen begin with a discussion of the disease and how to cope then outline and identify dietary considerations. A q&a section answers patients' common questions, such as "Why am I too tired to eat?" and is followed by such soothing recipes as Berry-Banana Smoothie. Each dish in the main section, many from patients, includes nutritional and fiber information and is color-coded to indicate which side-effects it helps. One important tip is that extra flavor helps to stimulate the appetite and mask unpleasant tastes from radiation and chemotherapy. Pasta with Chicken in Chili Sauce and Savory Scallops and Shrimp are among the temptations anyone might enjoy. The full-color presentation lifts the spirits. Copyright 2001 Cahners business Information, Inc.
Book Description
Good nutrition is vital to people undergoing cancer treatment, yet treatment side effects can make eating seem unappealing. Now Betty Crocker, two oncologists, and a nutritionist bring back the joy of eating topeople undergoing cancer treatment with delicious recipes that are nutritious and easy to make. A thoughtful, practical gift for patients and families coping with cancer, the book includes:- 130 recipes, from breakfasts and snacks to dinners and desserts, like Extra-Easy Baked Ziti, Fettuccine with Asparagus and Mushrooms and Country Blueberry Cobbler
- Advice from cancer patients, from coping with the emotional roller coaster to making recipes more appealing
- Recipes tagged to show which are helpful for the most common side effects of cancer treatment, plus special diet menus to help with them
- "Q and A" between Dr. Ghosh and cancer patients about how to handle the effects of cancer treatment
- An easy 7-day menu plan based on eating small meals six times a day -- just right for patients in treatment
- Cancer resource guide, nutrition and medical glossary
"This book will be of great assistance to patients and families undergoing cancer treatment. It is a creative guide to the use of pleasant and easy menus to help alleviate difficult, commonly experienced side effects." —Dr. Barrie R. Cassileth, Chief, Integrative Medicine, Memorial Sloan-Kettering Cancer Center
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Betty Crocker's Diabetes Cookbook: Everyday Meals, Easy as 1-2-3
by Betty Crocker Editors
List Price: $24.95
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Book Description
At last! This special cookbook puts flavor and choice back on the menu for people with diabetes and their families
Betty Crocker, America's most trusted friend in the kitchen, has teamed up with the International Diabetes Center (IDC)--one of the leading medical centers--to create an indispensable source of easy-to-make recipes and up-to-the-minute food and nutrition information for the growing numbers of people who have diabetes, more than 15 million of them.
Here is the first cookbook to include recipes featuring Carbohydrate Choices--the new, simplified approach to meal planning recommended by the American Diabetes Association. For people who find diet exchanges too hard, too limiting or too much work, this new method is a real breakthrough. Each of the book's 140 recipes shows the number of Carbohydrate Choices per serving, so that planning the rest of the meal is easy. From Old-Time Beef and Vegetable Stew to Creamy Vanilla-Caramel Cheesecake, the recipes are made with everyday ingredients, including sugar. No food groups or ingredients are left out, so there's no need for anyone to feel deprived or restricted to a special diet. Food exchanges are also included, making it easy for those who still count calories.
Betty Crocker's Diabetes Cookbook is also packed with expert medical and nutrition tips from Dr. Richard Bergenstal, an endocrinologist and diabetes doctor, and two registered nurses--invaluable for the newly diagnosed as well as for those who have been coping with diabetes for years. Throughout the book, real-life advice from people who have diabetes offers inspiration and great ideas on dealing with this chronic disease. When it comes to eating and living with diabetes, people need guidance and advice they can trust.
Book Info
Betty Crocker and the International Diabetes Center have teamed up to create this text to present 140 recipes using the most current diabetes guidelines, real-life advice, a simple guide to diabetes care, 7-day menu plan, and carbohydrate choices. Includes nutrition data, a resource guide, and medical glossary.
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Betty Crocker's Cooking Basics: Learning to Cook with Confidence (Betty Crocker)
by Betty Crocker Editors
List Price: $24.95
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Book Description
Today, many people find they dont know kitchen basics, much less know how to cook a meal. Betty Crocker comes to the rescue in Cooking Basics, covering all the information anyone needs to cook, whether they are just leaving home, or discovering a need to cook at any age. Using the 100 appealing recipes here, anyone can learn to cook a complete meal. Nothing is intimidating, and every technique, term and ingredient is clearly explained. Each recipe has its own two-page spread, complete with a photo of the finished food and how-to photos of techniques used in the recipe. Its never been simpler to create a great dish! Betty Crocker interviewed inexperienced cooks, to get just the the right recipes for this book, the ones novice cooks really want: hamburgers three way broiled, grilled or fried; Quick Lasagna; Teriyaki Chicken Stir-fry; Quick Chicken Soup; Shrimp Scampi; Quesadillas; Mashed Potatoes; Strawberry Shortcakes, and other tempting treats. Anyone can cook a dinner -- even entertain -- with these sure-fire recipes. Did you think only gourmets tackled Thanksgiving dinner? Not with Betty Crocker. Included is a complete Thanksgiving feast, with a timetable so everything comes out just right. Whether you want to host the show, or bring a dish to help out your host, this Thanksgiving meal is perfect for everyone. Also covered is how to set up a kitchen, how to read a recipe, a glossary of ingredients and a complete explanation of food preparation terms. Learn about fresh herbs--what they look like and how to use them -- plus complete easy-to-read listings of pasta shapes and salad greens. Sections on grilling, entertaining, table setting, and refrigerator and freezer storage guides complete the book, and make new cooks feel confident on all fronts. No longer does anyone have to be afraid of the kitchen. With Betty Crocker know-how and experience, you can cook up a great dinner!
Back Cover Copy
Betty Crocker Helps You Cook with Confidence! Your Guide to Easy and Delicious Everyday Cooking! Do you yearn to cook something simple yet tasty for dinner, but aren't quiet sure how? Then Betty Crocker has the book for you!
We created COOKING BASICS because we heard from so many of you that you'd like extra help and guidance in the kitchen—whether you're a new cook or have some experience but would like to cook with greater confidence.
We began by asking new cooks what they'd like to know about cooking basics. You told us to include: - The 100 recipes you must want to cook
- How-to photographs that show preparation techniques for each recipe
- Cook time with every recipe
- A complete Thanksgiving Dinner—you can do the whole thing yourself, or take a home-cooked dish to a friend's house or family gathering
- A do-ahead dinner that's perfect for stress-free casual entertaining
- All the equipment you need to set up a kitchen, including helpful photographs
- Photographs showing most basic cooking techniques
- Nutrition with every recipe
- Cooking ingredients and menu terns
- The scoop on herbs, spices, food storage—everything you need to feel at home in the kitchen
Let Betty Crocker make you a confident cook with this picture perfect book! You'll turn to make it again and again for everyday cooking that'' easy—and delicious
Inside This Book
(learn more)
First Sentence:
You will fell confident, organized and well prepared when trying a recipe for the first time if you read through the entire recipe before starting to cook. Read the first page
Statistically Improbable Phrases (SIPs):
(learn more)
small pieces with kitchen scissors, square microwavable dish, bell pepper lengthwise, cut out seeds, gas grill for direct heat, microwavable casserole, medium green onions, sprayed pan, finely chop the garlic, teaspoon ground mustard, rinse with cool water, refrigerator the night, thickest pieces, tightly covered jar, mixture bubbles, rectangular pan, vegetable brush, boneless cuts, bake time, hand beater, cover with aluminum foil, oven control, microwave uncovered, beef mixture, percent butterfat
Capitalized Phrases (CAPs):
(learn more)
Dietary Fiber, Cholesterol Omg, Hot Cooked Rice, Monterey Jack, Sweetened Whipped Cream, Honey-Poppy Seed Dressing, Fried Eggs, Honey-Dijon Dressing, Raspberry Sauce, Brown Sugar-Glazed Carrots, Garlic Mashed Potatoes, Remove the Dutch, Strawberry Smoothie, Sugar Brown
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!
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© Adapt, Inc. 1998-2006
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