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Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition)
Books: Computers: Lotus SmartSuite: Item 3
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Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition)by R. M. Grant
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4 of 7 people found the following review helpful: Balanced analysis of business strategy elements, April 21, 2002 Reviewer:Ingo Leung (Hong Kong) - 'Contemporary Strategy Analysis' offers a balanced analysis of concepts, techniques & applications about business strategy. I find Grant's analysis of various schools of strategy relatively unique compared with books in the market. The content flows fluidly chapter after chapter, & I find the book to be an enjoyable read. The treatment of each topic is concise with great case studies & references. Despite its detail analysis on various elements of business strategy, it remains pragmatic, with the ultimate goal of business strategy - maximizing & sustaining shareholder value - consistently emphasised throughout the book.
Book Description
This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations.Now in its fifth edition, the book has been thoroughly revised and updated to:- feature additional material on the strategic planning processes within companies- reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company- include revisions to the section on knowledge management to reflect the maturing of this field- provide a more integrated view of corporate scope, and the organization and management of the multi-business firm- reconsider the shareholder value model, with more coverage of values and corporate social responsibilityAdditional support is available at www.blackwellpublishing.com/grant. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.
From the Author
Robert M. Grant is Professor of management at Georgetown University.
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