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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle
List Price: $25.95
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$16.35 On 7-22-2006 4.5 out of 5 stars
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Product Review
If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist.

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.

The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."

Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han

From Publishers Weekly
Rather than write a book strictly about the rise of Google as a business, technology journalist Battelle targets his research on the concept of Internet search, beginning the book with a discussion of an abstract idea he terms the "Database of Intentions," defined as the sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture. Though most of the book is devoted to the search engine giant (which Battelle reports corners 51 percent of the search engine market), the author also includes chapters on "Search, Before Google" and the "Who, What, Where, Why, When. And How (much)" of search. Battelle is at his best when describing the creation of Google, especially through the yin-yang personalities of its founders, Larry Page and Sergey Brin, and in describing the company's culture. Though Battelle's descriptions of Internet search technology can get too technical for readers without a computer science background, the book is a deeply researched and nimbly reported look at how search has defined the Internet and how it will continue to be a tremendous reflection of culture.
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.



MCTS Self-Paced Training Kit (Exam 70-536): Microsoft .NET Framework 2.0 Application Development Foundation (Pro-Developer (Hardcover)) MCTS Self-Paced Training Kit (Exam 70-536): Microsoft .NET Framework 2.0 Application Development Foundation (Pro-Developer (Hardcover))
by Tony Northrup, Shawn Wildermuth, and Bill Ryan
List Price: $69.99
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$44.09 On 7-22-2006 3.0 out of 5 stars
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Book Description
Announcing an all-new MCTS Training Kit designed to help maximize your performance on Exam 70-536, a core exam for the new microsoft Technology Specialist and Professional Developer certifications. This kit packs the tools and features that exam candidates want most—including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective Review; exam tips from expert, exam-certified authors; and a robust testing suite. It also provides real-world scenarios, case study examples, and troubleshooting labs for skills and expertise that you can apply to the job.

Focusing on the .NET Framework version 2.0, this official study guide covers topics such as .NET Framework fundamentals, I/O, graphics, collections, serialization, application domains and services, application and user security, threading, instrumentation, reflection, and installing and configuring applications.

Ace your exam preparation and ramp up quickly on the .NET Framework by working at your own pace through the lessons, hands-on exercises, and practice tests. The flexible, best-of-class test engine on CD features 300 practice questions and pre-assessment and post-assessment capabilities. Choose timed or untimed testing mode, generate random tests, or focus on discrete objectives or chapters, and get detailed explanations for right and wrong answers—including pointers back to the book for further study. You also get a 90-day evaluation version of microsoft Visual Studio® 2005 and a 15 percent exam discount voucher—making this kit an exceptional value and a great career investment.

Publisher Description
Key Book Benefits: - Comprehensive study guide written by exam-certified authors - Deeper, more focused coverage of exam objectives and suobjectives—plus instructive case studies and troubleshooting scenarios to enhance your performance on the job - 300 practice questions on CD, wita test engine that enables customized testing, pre-assessment and post-assessment, and automated scoring and feedback - Complete objective-by-objective Review section, plus a tear-out exam-mapping grid - Exam tips based on real-world test experience - 90-day evaluation version of Visual Studio 2005 Professional Edition - 15 percent exam discount voucher from a leading authorized testing center (limited time offer) - microsoft encyclopedia of Networking, Second Edition, eBook - Practice files on CD - Entire study guide in searchable eBook format



The Ultimate Question: Driving Good Profits and True Growth The Ultimate Question: Driving Good Profits and True Growth
by Fred Reichheld
List Price: $24.95
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$15.72 On 7-22-2006 3.5 out of 5 stars
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From Publishers Weekly
Almost everyone appreciates the importance of customer satisfaction in business, but this book takes that idea to two extremes. First, it claims that customer satisfaction is more important than any business criterion except profits. Second, it argues that customer satisfaction is best measured by one simple question, "Would you recommend this business to a friend?" Pressure for financial performance tempts executives to seek "bad profits," that is, profits obtained at the expense of frustrating or disappointing customers. Such profits inflate short-term financial results, Reichheld writes, but kill longer-term growth. Only relentless focus on customer satisfaction can generate "good profits." One unambiguous question, with answers delivered promptly, can force organizational change, he claims. Reichheld makes a strong rhetorical case for his ideas, but is weaker on supporting evidence. The negative examples he gives are either well-known failures or generic entities like "monopolies," "cell phone service providers" and "cable companies." When presenting statistics on poor performers, the names are omitted "for obvious reasons." On the other hand, the positive examples are named, but described in unrealistically perfect terms. Believable comparisons of companies with both virtues and flaws would have been more instructive. (Mar.)
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.

The Washington Post
Among management books, this one's a keeper.


Ubuntu Hacks: Tips and Tools for Exploring, Using, and Tuning Linux (Hacks) Ubuntu Hacks: Tips and Tools for Exploring, Using, and Tuning Linux (Hacks)
by Jonathan Oxer, Kyle Rankin, and Bill Childers
List Price: $29.99
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$18.89 On 7-22-2006 4.5 out of 5 stars
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Book Description

The Ubuntu distribution simplifies Linux by providing a sensible collection of applications, an easy-to-use package manager, and lots of fine-tuning, which make it possibly the best Linux for desktops and laptops. Readers of both Linux Journal and TUX Magazine confirmed this by voting Ubuntu as the best Linux distribution in each publication's 2005 Readers Choice Awards. None of that simplification, however, makes Ubuntu any less fun if you're a hacker or a power user.

Like all books in the "Hacks" series, Ubuntu Hacks includes 100 quick tips and tricks for all users of all technical levels. Beginners will appreciate the installation advice and tips on getting the most out of the free applications packaged with Ubuntu, while intermediate and advanced readers will learn the ins-and-outs of power management, wireless roaming, 3D video acceleration, server configuration, and much more.




A Practical Guide to Linux(R) Commands, Editors, and Shell Programming A Practical Guide to Linux(R) Commands, Editors, and Shell Programming
by Mark G. Sobell
List Price: $39.99
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$26.39 On 7-22-2006 5.0 out of 5 stars
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Back Cover Copy

Praise for Mark Sobell’s Books

“I keep searching for books that collect everything you want to know about a subject in one place, and keep getting disappointed. Usually the books leave out some important topic, while others go too deep in some areas and must skim lightly over the others. A Practical Guide to Red Hat® Linux® is one of those rare books that actually pulls it off. Mark G. Sobell has created a single reference for Red Hat Linux that cannot be beat! This marvelous text (with a 4-CD set of Linux Fedora Core 2 included) is well worth the price. This is as close to an ‘everything you ever needed to know’ book that I’ve seen. It’s just that good and rates 5 out of 5.”
—Ray Lodato, Slashdot contributor
“Mark Sobell has written a book as approachable as it is authoritative.”
—Jeffrey Bianchine, Advocate, Author, Journalist
“Excellent reference book, well suited for the sysadmin of a linux cluster, or the owner of a PC contemplating installing a recent stable linux. Don’t be put off by the daunting heft of the book. Sobell has striven to be as inclusive as possible, in trying to anticipate your system administration needs.”
—Wes Boudville, Inventor
A Practical Guide to Red Hat® Linux® is a brilliant book. Thank you Mark Sobell.”
—C. Pozrikidis, University of California at San Diego
“This book presents the best overview of the Linux operating system that I have found. . . . It should be very helpful and understandable no matter what the reader’s background is: traditional UNIX user, new Linux devotee, or even Windows user. Each topic is presented in a clear, complete fashion and very few assumptions are made about what the reader knows. . . . The book is extremely useful as a reference, as it contains a 70-page glossary of terms and is very well indexed. It is organized in such a way that the reader can focus on simple tasks without having to wade through more advanced topics until they are ready.”
—Cam Marshall, Marshall Information Service LLC, Member of Front Range UNIX Users Group FRUUG, Boulder, Colorado
“Conclusively, this is THE book to get if you are a new Linux user and you just got into RH/Fedora world. There’s no other book that discusses so many different topics and in such depth.”
—Eugenia Loli-Queru, Editor in Chief, OSNews.com
The Most Useful Linux Tutorial and Reference Ever, with Hundreds of High-Quality Examples Covering Every Linux Distribution!

To be truly productive with Linux, you need to thoroughly master the shells and the command line. Until now, you had to buy two books to gain that mastery: a tutorial on fundamental Linux concepts and techniques, plus a separate reference. Worse, most Linux references offer little more than prettied-up man pages. Now, there’s a far better solution. Renowned Linux expert Mark Sobell has brought together comprehensive, insightful guidance on the tools system administrators, developers, and power users need most, and an outstanding day-to-day reference, both in the same book.

This book is 100 percent distribution and release agnostic: You can use it on any Linux system, now and for years to come. What’s more, it’s packed with hundreds of high-quality examples: better examples than you’ll find in any other Linux guidebook. This is Linux from the ground up: the clearest explanations and most useful knowledge about everything from filesystems to shells, editors to utilities, and programming tools to regular expressions. And when you need instant answers, you’ll constantly turn to Sobell’s comprehensive command reference section—organized and tabbed for easy, fast access!

Don’t settle for yesterday’s Linux guidebook. Get the one book that meets today’s challenges—and tomorrow’s!

A Practical Guide to Linux® Commands, Editors, and Shell Programming is the most useful, most comprehensive Linux tutorial and reference you can find. It’s the only book to deliver

  • Better, more realistic examples covering tasks you’ll actually need to perform
  • Deeper insight, based on Sobell’s immense knowledge of every Linux nook and cranny
  • More practical explanations of more than eighty core utilities, from aspell to xargs
  • Techniques for implementing secure communications using ssh and scp—plus dozens of tips for making your system more secure
  • A superior introduction to the Linux programming environment, including make, gcc, gdb, CVS, and much more
  • Expert guidance on basic and advanced shell programming using bash and tcsh
  • Tips and tricks for customizing the shell and using it interactively from the command line
  • Thorough guides to vim and emacs, designed to help you get productive fast and maximize your editing efficiency
  • Dozens of exercises to help you practice and gain confidence
  • Instructions for using Apt, yum, and BitTorrent for keeping your system up to date automatically
  • And much more, including coverage of gawk, sed, find, sort, bzip2, and regular expressions




About The Author

Mark G. Sobell is president of Sobell Associates Inc., a consulting firm that specializes in UNIX/Linux training, support, and custom software development. He is the author of many best-selling UNIX and Linux books and has more than twenty-five years of experience working with UNIX and Linux.






Fedora 5 and Red Hat Enterprise Linux 4 Bible (Bible) Fedora 5 and Red Hat Enterprise Linux 4 Bible (Bible)
by Christopher Negus
List Price: $49.99
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$31.49 On 7-22-2006 5.0 out of 5 stars
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Book Description
From home desktop to enterprise server, here's all the Linux you need! With Fedora Core 5, you get the latest Linux technology and previews of upcoming Red Hat Enterprise Linux software. Run Fedora Core 5 live (no installation required), install it to hard disk when you're ready, and add hundreds of Fedora Extras packages. Everything comes on the dvd and two CDs included with this book. Use the latest Linux desktop, server, and systems administration features as you learn skills that scale up to professional, commercial-quality Linux systems.

From the Inside Flap
Master the GNOME Desktop

Learn to use panels, menus, icons, and applets. Set preferences for handling digital cameras, USB flash drives, CDs, DVDs, and other media. Try out dozens of GNOME games and applications.

Master the KDE Desktop

Understand how to navigate KDE desktops. Use Konqueror to work with files and folders, and even create an image gallery. Change settings with the KDE control center. Play with KDE tools, players, and games.



Linux Device Drivers, 3rd Edition Linux Device Drivers, 3rd Edition
by Jonathan Corbet, Alessandro Rubini, and Greg Kroah-Hartman
List Price: $39.95
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$25.17 On 7-22-2006 4.0 out of 5 stars
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Product Review
Updated to cover version 2.4.x of the Linux kernel, the second edition of Linux Device Drivers remains the best general-purpose, paper-bound guide for programmers wishing to make hardware devices work under the world's most popular open-source operating system. The authors take care to show how to write drivers that are portable--that is, that compile and run under all popular Linux platforms. That, along with the fact that they're careful to explain and illustrate concepts, makes this book very well suited to any programmer familiar with C but not with the hardware-software interface. It's worth noting that the emphasis in the title is on "device drivers" as much as "Linux." This book will make sense to you if you've never written a driver for any platform before. It helps if you have some Linux or Unix background, but even that is secondary as a prerequisite to C skill.

For a programming text--and one concerned with low-level instructions and data structures, at that--this book is remarkably rich in prose. You'll typically want to read this book straight through, more or less skipping the code samples, before sketching out your plan for the driver you need to write. Then, go back and pay closer attention to the sections on specific details you need to implement, like custom task queues. For coding-time details about specific system calls and programming techniques, count on the index to point you to the right passages. --David Wall

Topics covered: Techniques for writing hardware device drivers that run under Linux kernels 2.0.x through 2.2.x. Sections show how to manage memory, time, interrupts, ports, and other details of the hardware-software interface. --This text refers to an out of print or unavailable edition of this title.

Book Description
Device drivers literally drive everything you're interested in--disks, monitors, keyboards, modems--everything outside the computer chip and memory. And writing device drivers is one of the few areas of programming for the Linux operating system that calls for unique, Linux-specific knowledge. For years now, programmers have relied on the classic Linux Device Drivers from O'Reilly to master this critical subject. Now in its third edition, this bestselling guide provides all the information you'll need to write drivers for a wide range of devices. Over the years the book has helped countless programmers learn:

  • how to support computer peripherals under the Linux operating system
  • how to develop and write software for new hardware under Linux
  • the basics of Linux operation even if they are not expecting to write a driver
The new edition of Linux Device Drivers is better than ever. The book covers all the significant changes to Version 2.6 of the Linux kernel, which simplifies many activities, and contains subtle new features that can make a driver both more efficient and more flexible. Readers will find new chapters on important types of drivers not covered previously, such as consoles, USB drivers, and more. Best of all, you don't have to be a kernel hacker to understand and enjoy this book. All you need is an understanding of the C programming language and some background in Unix system calls. And for maximum ease-of-use, the book uses full-featured examples that you can compile and run without special hardware. Today Linux holds fast as the most rapidly growing segment of the computer market and continues to win over enthusiastic adherents in many application areas. With this increasing support, Linux is now absolutely mainstream, and viewed as a solid platform for embedded systems. If you're writing device drivers, you'll want this book. In fact, you'll wonder how drivers are ever written without it.


Linux in a Nutshell (In a Nutshell (O'Reilly)) Linux in a Nutshell (In a Nutshell (O'Reilly))
by Ellen Siever, Stephen Figgins, Aaron Weber, and Robert Love
List Price: $44.95
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$28.32 On 7-22-2006 4.5 out of 5 stars
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Book Description
Over the last few years, Linux has grown both as an operating system and a tool for personal and business use. Simultaneously becoming more user friendly and more powerful as a back-end system, Linux has achieved new plateaus: the newer filesystems have solidified, new commands and tools have appeared and become standard, and the desktop--including new desktop environments--have proved to be viable, stable, and readily accessible to even those who don't consider themselves computer gurus.

Whether you're using Linux for personal software projects, for a small office or home office (often termed the SOHO environment), to provide services to a small group of colleagues, or to administer a site responsible for millions of email and web connections each day, you need quick access to information on a wide range of tools. This book covers all aspects of administering and making effective use of Linux systems. Among its topics are booting, package management, and revision control. But foremost in Linux in a Nutshell are the utilities and commands that make Linux one of the most powerful and flexible systems available.

Now in its fifth edition, Linux in a Nutshell brings users up-to-date with the current state of Linux. Considered by many to be the most complete and authoritative command reference for Linux available, the book covers all substantial user, programming, administration, and networking commands for the most common Linux distributions.

Comprehensive but concise, the fifth edition has been updated to cover new features of major Linux distributions. Configuration information for the rapidly growing commercial network services and community update services is one of the subjects covered for the first time.

But that's just the beginning. The book covers editors, shells, and LILO and GRUB boot options. There's also coverage of Apache, Samba, Postfix, sendmail, CVS, Subversion, Emacs, vi, sed, gawk, and much more. Everything that system administrators, developers, and power users need to know about Linux is referenced here, and they will turn to this book again and again.


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