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Books: Computers: Intuit Turbo Tax
Mike Meyers' A+ Guide to Operating Systemsby Michael Meyers Available from Amazon $60.00 On 7-22-2006 
See Item's Page Book Description Mike Meyers, one of the premier computer and network skills trainers, delivers a learning system designed to explain key IT principles in an easy-to-understand format. This terrific guide will not only help prepare you to pass the exam, but also to help you become a good PC technician. Meyers covers topics beyond the exam, and essential for students to know, from existing to emerging technologies. Back Cover Copy Essential Skills for On-the-Job Success Mike Meyers, one of the premier computer and network skills trainers, has developed a learning system designed to teach A+ PC technician skills in an easy-to-understand way that will prepare you for an IT career. Mike gives you helpful tips throughout the book, end-of-chapter practice questions, and hundreds of photographs and illustrations. Completely up to date for the new CompTIA A+ standards, this comprehensive guide will help you pass the A+ Operating System Technologies exam and become an expert PC technician. Inside this book, you will learn how to:
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Taking the Leap 05by Cay Lang List Price: $19.95 Available from Amazon $12.97 On 7-22-2006 
See Item's Page Book Description Cay Lang's Taking the Leap has helped thousands of artists jumpstart their careers and make real the dream of exhibiting and selling their work. An internationally exhibited photographer and teacher, Lang offers the wisdom of experience, combined with enthusiasm and gentle humor, to guide artists through the ins and outs of the art business. Practical and inspiring, this revised and updated edition offers two new chapters—on using the Internet and the media to best effect—plus provides step-by-step advice on preparing presentation materials; finding and dealing with galleries (as well as bypassing the traditional gallery system); handling rights, royalties, and taxes; an extensive resource list; and other invaluable information for both beginning artists and those ready to take the next step in their careers. About The Author Cay Lang began teaching her Taking the Leap course in 1990. Her photographs have appeared in numerous books and magazines, and have been shown in London, Tokyo, Paris, and Toronto. She lives in the San Francisco Bay Area. |
The 30 Second Commute : The Ultimate Guide to Starting and Operating a Home-Based Businessby Beverley Williams and Don Cooper List Price: $16.95 Available from Amazon $11.86 On 7-22-2006 
See Item's Page Book Description A three-part plan to help you create a booming business Nearly 25 million Americans operate a registered home-based business--and those numbers are growing every day. In The 30-Second Commute , leading home business experts Beverley Williams and Don Cooper tell you everything you'll need to know, from determining potential markets to securing financing and developing a marketing plan. Every vital business and personal issue is covered--how to choose the right business, strategies for overcoming lifestyle and family issues, tips for making the business successful, and more. Organizing the subject into three essential topics, this action-based book covers: Part I--Techniques for determining what business is right for you Part II--Nuts-and-bolts issues: securing financing, setting up a work space, and more Part III--Strategies for conquering problems unique to home-based businesses Back Cover Copy More Americans work at home today than ever before. Is it your turn to make the leap? Running your own home-based business is loaded with fringe benefits--and fraught with potential disasters! Fortunately, living the lifestyle you've always dreamed about is easier than ever with The 30-Second Commute, your guide to launching a home-based business that is both personally and financially rewarding. Written by two of today's leading home business experts, including the U.S. Small business Administration's 2002 "Home business Advocate of the Year," and loaded with practical information, The 30-Second Commute will help you start and build a successful company while avoiding the most common potholes and roadblocks along the way. You'll discover how to:
There's no better time than now to start your own business. And there's no better place than your own home. So open this book and unlock the secrets to enjoying your own 30-second commute. |
The ASTD e-Learning Handbook : Best Practices, Strategies, and Case Studies for an Emerging Fieldby Allison Rossett List Price: $49.95 Available from Amazon $31.47 On 7-22-2006
See Item's Page The Chronicle of Higher Education, March 7, 2002 "The articles include analyses of the costs and benefits of online education and recommendations for training future e-learning professionals." The Chronicle of Higher Education, March 7, 2002 The book "close[s] withstudies from online-learning endeavors at Cisco Systems, Oracle, the University of Virginia, and U.S. government agencies." |
What No One Ever Tells You about Marketing Your Own Business: Real-Life Advice from 101 Successful Entrepreneurs (What No One Ever Tells You...by Jan Norman List Price: $18.95 Available from Amazon $13.26 On 7-22-2006
See Item's Page Book Description Jan Norman’s weekly newspaper column, It’s Your Business, explores real-life solutions to problems business owners encounter when launching and running their companies. She has produced more than 900 columns for the Orange County Register, and her work is syndicated internationally by the Knight Ridder/ Tribune News Service. About The Author Jan Norman is a journalist and writer. Her weekly newspaper column, It’s Your Business, explores real-life solutions to problems business owners encounter when launching and running their companies. She has produced more than 900 columns for the Orange County Register, and her work is syndicated internationally by the Knight Ridder/Tribune News Service. She regularly contributes to magazines and Web sites, including Self-Employed America and Entrepreneur. |
Crossing the Chasmby Geoffrey A. Moore List Price: $17.95 Available from Amazon $11.67 On 7-22-2006 
See Item's Page Product Review Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry. Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market. Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone.
--This text refers to an out of print or unavailable edition of this title.
Every year, according to high-tech marketing expert Geoffrey Moore, millions of dollars invested in high-tech entrepreneurial ventures are lost trying to "cross the chasm" from early market success to mainstream market leadership. Moore, President of Geoffrey Moore Consulting, identifies and addresses the key challenges facing such ventures in the long-awaited paperback edition of Crossing the Chasm: How to Win Mainstream Markets for Technology Products Targeted at venture capitalists, product managers, and tech marketers, Moore's book identifies a fundamental flaw in the standard high-tech marketing model, which postulates smooth sales growth through a series of well-defined, ever-larger markets. In fact, says Moore, there are really two, fundamentally separate phases in the development of any high-tech market: an early phase that builds from a few, highly visible, visionary customers; and a mainstream phase, where the buying decisions fall predominantly to pragmatists. Transitioning between these two phases is anything but smooth, and confidently assuming that success in the early market will translate into mainstream success is the fatal error that causes so many high-flying start-ups to crash into the chasm. Crossing the Chasm grows from Moore's extensive consulting experience at Regis McKenna and at his own firm, working with hundreds of technology ventures struggling with these problems. The transition, he notes, is always perilous: typically, the new venture commits significant resources to modifications promised to secure its initial base of early market customers. The venture requires continued growth to support these commitments, growth into the lucrative mainstream markets. But these markets require a very different approach from that of the early visionaries; and if a company does not attack them properly, it will quickly fall short of projections and find itself in trouble. Moore's book presents specific strategies in marketing and all other areas of the business to help technology companies cross this critical chasm successfully.
--This text refers to an out of print or unavailable edition of this title.
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