This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.

The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."

Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han

From Publishers Weekly
Rather than write a book strictly about the rise of Google as a business, technology journalist Battelle targets his research on the concept of Internet search, beginning the book with a discussion of an abstract idea he terms the "Database of Intentions," defined as the sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture. Though most of the book is devoted to the search engine giant (which Battelle reports corners 51 percent of the search engine market), the author also includes chapters on "Search, Before Google" and the "Who, What, Where, Why, When. And How (much)" of search. Battelle is at his best when describing the creation of Google, especially through the yin-yang personalities of its founders, Larry Page and Sergey Brin, and in describing the company's culture. Though Battelle's descriptions of Internet search technology can get too technical for readers without a computer science background, the book is a deeply researched and nimbly reported look at how search has defined the Internet and how it will continue to be a tremendous reflection of culture.
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.

"If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen's new book is just in time to save the day."
—Jack Trout, President, Trout & Partners, Ltd.author of Differentiate or Die

"Earning money . . . serious money, is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you're doing. Robert Allen is a master flight instructor if you want your income to soar. He knows what ninety-eight percent of our population have proven they don't know. Read this book and follow his advice. In a relatively short period of time, you will become wealthy and be amazed at how much free time you have when you never have to worry about money."
—Bob Proctor, author of the bestseller You Were Born Rich

"The only thing better than the promise in the title of Robert Allen's wonderful Multiple Streams of Internet Income is the enlightening information in the book itself. And the only thing better than the book is the life a reader can lead after reading the book and taking the actions that are suggested. Of all the books I've read about earning money online, this one tops the list for a multiple stream of reasons."
—Jay Conrad Levinson, author of the Guerrilla Marketing series

"Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today's new economy. I can't wait to use its wisdom!"
—Ken Blanchard, coauthor of The One Minute Manager® and Big Bucks!

"Information is less expensive to manufacture, promote, and ship than hard products such as running shoes and CDs. Robert Allen shares how you can apply Internet technology to selling information: books, reports, articles, seminars, speeches, and consulting. There are a lot of fluff books on e-commerce. This one is detailed, accurate, and readable. Multiple Streams of Internet Income is not just a book, it's a complete and hands-on course in advanced commerce. Congratulations."
—Dan Poynter, author of The Self-Publishing Manual

From the Inside Flap
Did you know that you could earn thousands of dollars in a day? Did you know you could do it without leaving home? You can, and Multiple Streams of Internet Income, Second Edition will show you how. From renowned entrepreneur and mentor Robert Allen, this moneymaking guide will teach you surefire methods for making serious money online—even if you don't know a thing about technology! Plus, you can do it in your spare time using little or none of your own money.

In Multiple Streams of Internet Income, Second Edition, Allen focuses his vast experience on sharing the simple, powerful systems that can guide you, step by step, to Internet riches. Allen provides the timeless principles of marketing you must learn to increase the odds of your success, as well as the strategies, techniques, and visual tools that current and future entrepreneurs can utilize to achieve a lifestyle that most only dream about.

This updated Second Edition details all the recent changes to the business and provides the most up-to-date online revenue generating ideas and techniques. Allen shows that even in this current environment, online entrepreneurs can still make a bundle. Plus, the Web sites and other resources in the book have been updated to keep it on the cutting edge of online entrepreneurialism. You'll discover how to:

• Double your current offline business by going online
• Launch an Internet business in hours—not days or weeks
• Set up six robust streams of Internet incomethat flow 24/7/365
• Deliver your marketing message to consumersfaster, cheaper, and easier
• Operate your business from any telephone in the world
• Drive traffic to your site and get people to beg foryour products
• Turn junk into cash with auctions
• Make advertising pay for you
• And much more

With this one-of-a-kind guide, you'll turn your ideas into steady streams of cash flow. Many have become millionaires thanks to Allen's wisdom and expertise. Why not be next? Fortune and financial freedom are just a click away with Multiple Streams of Internet Income, Second Edition.

* a guide to e-business opportunities, including "instant e-businesses" that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book

Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

About The Author
SCOTT FOX (Los Angeles, CA) is the top e-business consultant in Hollywood, where his clients have included Bill O'Reilly and Larry King. He is a frequent speaker on e-business and technology at universities including USC and UCLA, and at conferences such as Digital Hollywood and Internet World. He received a JD from Stanford.

The internet has changed how business is done. It has created a whole new world of search engines, web hosts, venture capital funding, business-to-business e-commerce and tech-savvy customers. At the same time, it has leveled the playing field, making it possible for small businesses to compete against established companies and strike it big. The reality byte is that e-business entrepreneurs can make more profit than ever before—if they have the right knowledge.

Start Your Own e-Business provides that knowledge, enabling you to compete on a whole new level. Armed with a comprehensive understanding of the web and the technical skills necessary to excel, you’ll learn how to skillfully navigate your way through this virtual university of opportunity.

Let this guide lead the way, as it:

· Reveals secrets for growing bigger, faster by finding a niche, getting funding, building partnerships and tapping international markets · Highlights pointers, pitfalls and words of wisdom from successful pioneers, CEOs of name-brand sites and small dotcom builders · Offers a complete course on website building, from getting started on a shoestring budget to using advanced techniques sure to attract attention

Equip yourself with the tools and knowledge needed to survive and thrive on the web. Join the thousands of entrepreneurs who have harnessed the power of the internet to reach millions of people worldwide, compete with the big guys and grow a successful business. This guide and a solid business idea are all you need to succeed.

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online—using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits.

If you have a product or service to sell, the Internet gurus in this book will show you how to sell it—no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online—and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to:

• Develop and sell a product online
• Target your customers
• Promote your product
• Market to niche audiences
• Create an e-marketing business plan

Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.

Back Cover Copy
Use e-mail to boost your income—today!

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online—using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits.

If you have a product or service to sell, the Internet gurus in this book will show you how to sell it—no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online—and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to:

• Develop and sell a product online
• Target your customers
• Promote your product
• Market to niche audiences
• Create an e-marketing business plan

Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.