In this case, the secret formula is a new means of encryption, capable of changing the balance of international power. Part of the fun is that the book takes the reader along into an understanding of encryption technologies. You'll find yourself better understanding the political battles over such real-life technologies as the Clipper Chip and PGP (Pretty Good Privacy) software even though the book looks at the issues through the eyes of fiction.

Although there's enough globehopping in this book for James Bond, the real battleground is cyberspace, because that's where the "bomb" (or rather, the new encryption algorithm) will explode. Yes, there are a few flaws in the plot if you look too closely, but the cleverness and the sheer fun of it all more than make up for them. There are enough twists and turns to keep you guessing and a lot of high, gee-whiz-level information about encryption, code breaking, and the role they play in international politics. Set aside the whole afternoon and evening for it and have finger food on hand for supper--you may want to read this one straight through. --This text refers to an out of print or unavailable edition of this title.

David Pogue, Macworld Magazine
A thriller is only as thrilling as it is real, and if Dan Brown's gut-churning story were any realer, its plot turns would hurl you against the wall. --This text refers to an out of print or unavailable edition of this title.

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.

The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."

Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han

From Publishers Weekly
Rather than write a book strictly about the rise of Google as a business, technology journalist Battelle targets his research on the concept of Internet search, beginning the book with a discussion of an abstract idea he terms the "Database of Intentions," defined as the sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture. Though most of the book is devoted to the search engine giant (which Battelle reports corners 51 percent of the search engine market), the author also includes chapters on "Search, Before Google" and the "Who, What, Where, Why, When. And How (much)" of search. Battelle is at his best when describing the creation of Google, especially through the yin-yang personalities of its founders, Larry Page and Sergey Brin, and in describing the company's culture. Though Battelle's descriptions of Internet search technology can get too technical for readers without a computer science background, the book is a deeply researched and nimbly reported look at how search has defined the Internet and how it will continue to be a tremendous reflection of culture.
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.

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System Requirements: PC running Windows® 2000 SP3 or later, or Windows XP™ or later. microsoft Excel 2003. See the "What’s on the CD" Appendix for details and complete system requirements.

Book Info
Guide to Excel VBA, showing how to create UserForms and custom dialog box alternatives, working with VBA subprocedures and function procedures, managing compatibility issues, and more. Softcover.

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