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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy
by Charles Fishman
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$16.35 On 7-22-2006 4.5 out of 5 stars
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From Publishers Weekly
Fishman shops at Wal-Mart and has obvious affection for its price-cutting, hard-nosed ethos. He also understands that the story of Wal-Mart is really the story of the transformation of the American economy over the past 20 years. He's careful to present the consumer benefits of Wal-Mart's staggering growth and to place Wal-Mart in the larger context of globalization and the rise of mega-corporations. But he also presents the case against Wal-Mart in arresting detail, and his carefully balanced approach only makes the downside of Wal-Mart's market dominance more vivid. Through interviews with former Wal-Mart insiders and current suppliers, Fishman puts readers inside the company's penny-pinching mindset and shows how Wal-Mart's mania to reduce prices has driven suppliers into bankruptcy and sent factory jobs overseas. He surveys the research on Wal-Mart's effects on local retailers, details the environmental impact of its farm-raised salmon and exposes the abuse of workers in a supplier's Bangladesh factory. In Fishman's view, the "Wal-Mart effect" is double-edged: consumers benefit from lower prices, even if they don't shop at Wal-Mart, but Wal-Mart has the power of life and death over its suppliers. Wal-Mart, he suggests, is too big to be subject to market forces or traditional rules. In the end, Fishman sees Wal-Mart as neither good nor evil, but simply a fact of modern life that can barely be comprehended, let alone controlled.
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
The "Wal-Mart effect" has become a common phrase in the vocabulary of economists and includes a broad range of effects, such as forcing local competitors out of business, driving down wages, and keeping inflation low and productivity high. On a global scale, Wal-Mart's relentless commitment to "everyday low prices" has had a massive impact on the trend toward importing from countries like china and the resultant loss of manufacturing jobs here. Because of its strict policy on secrecy, surprisingly little is known about the inside workings of the largest corporation ever in the U.S and now the world. Although much has been written before on the legendary story of Sam Walton, Fishman finally takes us inside the carefully guarded workings of the "Wal-Mart ecosystem," where management surrender their lives and families, working 12 hours a day, six days a week, in a near-holy quest toward the never-ending goal of lower prices. He brings to light the serious repercussions that are occurring as consumers and suppliers have become locked in an addiction to massive sales of cheaper and cheaper goods. David Siegfried
Copyright © American Library Association. All rights reserved


Fedora 5 and Red Hat Enterprise Linux 4 Bible (Bible) Fedora 5 and Red Hat Enterprise Linux 4 Bible (Bible)
by Christopher Negus
List Price: $49.99
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$31.49 On 7-22-2006 5.0 out of 5 stars
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Book Description
From home desktop to enterprise server, here's all the Linux you need! With Fedora Core 5, you get the latest Linux technology and previews of upcoming Red Hat Enterprise Linux software. Run Fedora Core 5 live (no installation required), install it to hard disk when you're ready, and add hundreds of Fedora Extras packages. Everything comes on the dvd and two CDs included with this book. Use the latest Linux desktop, server, and systems administration features as you learn skills that scale up to professional, commercial-quality Linux systems.

From the Inside Flap
Master the GNOME Desktop

Learn to use panels, menus, icons, and applets. Set preferences for handling digital cameras, USB flash drives, CDs, DVDs, and other media. Try out dozens of GNOME games and applications.

Master the KDE Desktop

Understand how to navigate KDE desktops. Use Konqueror to work with files and folders, and even create an image gallery. Change settings with the KDE control center. Play with KDE tools, players, and games.



The End of Poverty: Economic Possibilities for Our Time The End of Poverty: Economic Possibilities for Our Time
by Jeffrey Sachs
List Price: $27.95
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$17.61 On 7-22-2006 4.0 out of 5 stars
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Product Review
Celebrated economist Jeffrey Sachs has a plan to eliminate extreme poverty around the world by 2025. If you think that is too ambitious or wildly unrealistic, you need to read this book. His focus is on the one billion poorest individuals around the world who are caught in a poverty trap of disease, physical isolation, environmental stress, political instability, and lack of access to capital, technology, medicine, and education. The goal is to help these people reach the first rung on the "ladder of economic development" so they can rise above mere subsistence level and achieve some control over their economic futures and their lives. To do this, Sachs proposes nine specific steps, which he explains in great detail in The End of Poverty. Though his plan certainly requires the help of rich nations, the financial assistance Sachs calls for is surprisingly modest--more than is now provided, but within the bounds of what has been promised in the past. For the U.S., for instance, it would mean raising foreign aid from just 0.14 percent of GNP to 0.7 percent. Sachs does not view such help as a handout but rather an investment in global economic growth that will add to the security of all nations. In presenting his argument, he offers a comprehensive education on global economics, including why globalization should be embraced rather than fought, why international institutions such as the United Nations, International Monetary Fund, and World Bank need to play a strong role in this effort, and the reasons why extreme poverty exists in the midst of great wealth. He also shatters some persistent myths about poor people and shows how developing nations can do more to help themselves.

Despite some crushing statistics, The End of Poverty is a hopeful book. Based on a tremendous amount of data and his own experiences working as an economic advisor to the UN and several individual nations, Sachs makes a strong moral, economic, and political case for why countries and individuals should battle poverty with the same commitment and focus normally reserved for waging war. This important book not only makes the end of poverty seem realistic, but in the best interest of everyone on the planet, rich and poor alike. --Shawn Carkonen

From Publishers Weekly
Sachs came to fame advising "shock therapy" for moribund economies in the 1980s (with arguably positive results); more recently, as director of Columbia University's Earth Institute, he has made news with a plan to end global "extreme poverty"--which, he says, kills 20,000 people a day--within 20 years. While much of the plan has been known to economists and government leaders for a number of years (including Kofi Annan, to whom Sachs is special advisor), this is Sachs's first systematic exposition of it for a general audience, and it is a landmark book.For on-the-ground research in reducing disease, poverty, armed conflict and environmental damage, Sachs has been to more than 100 countries, representing 90% of the world's population. The book combines his practical experience with sharp professional analysis and clear exposition. Over 18 chapters, Sachs builds his case carefully, offering a variety of case studies, detailing small-scale projects that have worked and crunching large amounts of data. His basic argument is that "[W]hen the preconditions of basic infrastructure (roads, power, and ports) and human capital (health and education) are in place, markets are powerful engines of development." In order to tread "the path to peace and prosperity," Sachs believes it is encumbant upon successful market economies to bring the few areas of the world that still need help onto "the ladder of development." Writing in a straightfoward but engaging first person, Sachs keeps his tone even whether discussing failed States or thriving ones. For the many who will buy this book but, perhaps, not make it all the way through, chapters 12 through 14 contain the blueprint for Sachs's solution to poverty, with the final four making a rigorous case for why rich countries (and individuals) should collectively undertake it--and why it is affordable for them to do so. If there is any one work to put extreme poverty back onto the global agenda, this is it. (Mar. 21)
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.



Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
by Geoffrey A. Moore
List Price: $25.95
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$16.35 On 7-22-2006 4.0 out of 5 stars
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From Publishers Weekly
"Innovation" is one of the great buzzwords of management theory, but this treatise accords it a thoroughgoing analysis. management consultant Moore, author of the bestselling Crossing the Chasm, argues that companies can escape the marginless hell of commodity and price competition only through innovations that differentiate their products from their competitors' in the minds of consumers. He elaborates a taxonomy of 15 "innovation types," from "disruptive" breakthrough technologies like Apple's iTunes to more mundane marketing innovations like hiring a sports superstar to endorse athletic shoes. Unlike many business futurists, Moore doesn't exalt innovation for its own sake, insisting it must be tied to concrete business goals. To help companies determine the right-and wrong-strategies for innovation, he develops an analytical framework that distinguishes emerging from mature market categories and "complex systems" companies that sell pricey customized projects to a few customers from "volume operations" companies that sell standardized products to the masses. Moore illustrates these ideas with real-world examples, biased toward tech-sector companies; an extended case study of innovation-management at networking leviathan Cisco Systems forms the backbone of the book. Moore's approach is somewhat theoretical and replete with diagrams that feature sine waves and fractals. Fortunately, his treatment remains lucid and commonsensical, and offers a wealth of insights for thoughtful managers.
Copyright © Reed business Information, a division of Reed Elsevier Inc. All rights reserved.

Book Description
Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection—and master their own evolution

Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.

Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company’s offers apart?

Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today’s Darwinian challenges, whether they’re producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.

For any business competing in today’s eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.



The Innovator's Solution: Creating and Sustaining Successful Growth The Innovator's Solution: Creating and Sustaining Successful Growth
by Clayton M. Christensen and Michael E. Raynor
List Price: $29.95
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$18.87 On 7-22-2006 4.5 out of 5 stars
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From Publishers Weekly
Christensen (The Innovator's Dilemma) analyzes the strategies that allow corporations to successfully grow new businesses and outpace the other players in the marketplace. Christensen's earlier book examined how focusing on profits can destroy even well-run corporations, while this book focuses on companies expanding by being "disruptors" who are able to outpace their entrenched competition. The authors (Christensen is a professor at Harvard business School and Raynor, a director at Deloitte Research) examine the nine business decisions integral to growth, including product development, organizational structure, financing and key customer base. They cite such companies as IBM, AT&T, Sony, microsoft and others to illustrate their points. Generally, the writing is clear and specific. For example, in discussing whether a company has the resources necessary for growth, the authors say, "In order to be confident that managers have developed the skills required to succeed at a new assignment, one should examine the sorts of problems they have wrestled with in the past. It is not as important that managers have succeeded with the problem as it is for them to have wrestled with it and developed the skills and intuition for how to meet the challenge successfully the next time around"; they then provide a real-life example of a software company. Similar important strategies give readers insights that they can use in their own workplaces. People looking for quick fixes may find the charts, diagrams and extensive footnotes daunting, but readers familiar with more technical business management tomes will find this one both stimulating and beneficial.
Copyright 2003 Reed business Information, Inc.

Fast Company, September 2003
"valuable tool for every aspiring upstart--whether you're inside a billion-dollar company or have a billion-dollar glimer in your eye."


The Lexus and the Olive Tree: Understanding Globalization The Lexus and the Olive Tree: Understanding Globalization
by Thomas L. Friedman
List Price: $15.95
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$10.37 On 7-22-2006 3.5 out of 5 stars
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Product Review
One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marveled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: Half the world was lusting after those Lexuses, or at least the brilliant technology that made them possible, and the other half was fighting over who owned which olive tree.

Friedman, the well-traveled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalization--the Lexus--is the central organizing principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree.

Problem is, few of us understand what exactly globalization means. As Friedman sees it, the concept, at first glance, is all about American hegemony, about Disneyfication of all corners of the earth. But the reality, thank goodness, is far more complex than that, involving international relations, global markets, and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.

No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler --This text refers to an out of print or unavailable edition of this title.

The New York Times Book Review, Josef Joffe
Friedman knows how to cut through the arcana of high tech and high finance with vivid images and compelling analogies. a delightfully readable book. --This text refers to an out of print or unavailable edition of this title.



Official (ISC)2 Guide to the CISSP Exam Official (ISC)2 Guide to the CISSP Exam
by CISSP, Susan Hansche, CISSP, John Berti, and CISSP, Chris Hare
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$69.95 On 7-22-2006 4.0 out of 5 stars
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Product Review
Official (ISC)2 Guide to the CISSP Exam is an encyclopedic tome filled with a dizzying array of security information. The International Information Systems Security Certification Consortium (ISC)2 has designed this book to help you study and pass the Certified Information Systems Security Professional (CISSP) test. … The chapters are concise digests that systematically Review each CBK domain. … Excellent. Buy the study guide if you can only choose one book. If they save you the cost of retaking the CISSP exam, then it is money well spent.
- technical Support, Dec. 2004

This book is an excellent guide to prepare [for] the CISSP exam. It is the only official study guide in the world. It provides detailed security analysis and it is totally characterized by sample questions and answers and explanations…I definitely suggest this book…
Rossano Ferraris on ITSecurity.com

Book Description
Candidates for the CISSP exam can now go directly to the source for study materials that are indispensable in achieving certification. Official (ISC)2 Guide to the CISSP Exam is derived from the real CISSP Review course created and administered by (ISC)2. Both of the Guide's co-authors are CISSPs, and the text has been Reviewed and approved by Hal Tipton, co-founder and past president of ISSA and co-founder of (ISC)2. The ten subject areas coverd, each a section from the Common Body of Knowledge (CBK), have been Reviewed by multiple CISSPs, all of whom are recognized leaders in their fields.



Crossing the Chasm Crossing the Chasm
by Geoffrey A. Moore
List Price: $17.95
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$11.67 On 7-22-2006 4.5 out of 5 stars
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Product Review
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.

Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.

Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone. --This text refers to an out of print or unavailable edition of this title.

Publisher Description
High-Tech marketing Expert Identifies the Greatest Challenge Facing New Ventures and Shows How to Address It

Every year, according to high-tech marketing expert Geoffrey Moore, millions of dollars invested in high-tech entrepreneurial ventures are lost trying to "cross the chasm" from early market success to mainstream market leadership. Moore, President of Geoffrey Moore Consulting, identifies and addresses the key challenges facing such ventures in the long-awaited paperback edition of Crossing the Chasm: How to Win Mainstream Markets for Technology Products

Targeted at venture capitalists, product managers, and tech marketers, Moore's book identifies a fundamental flaw in the standard high-tech marketing model, which postulates smooth sales growth through a series of well-defined, ever-larger markets. In fact, says Moore, there are really two, fundamentally separate phases in the development of any high-tech market: an early phase that builds from a few, highly visible, visionary customers; and a mainstream phase, where the buying decisions fall predominantly to pragmatists. Transitioning between these two phases is anything but smooth, and confidently assuming that success in the early market will translate into mainstream success is the fatal error that causes so many high-flying start-ups to crash into the chasm.

Crossing the Chasm grows from Moore's extensive consulting experience at Regis McKenna and at his own firm, working with hundreds of technology ventures struggling with these problems. The transition, he notes, is always perilous: typically, the new venture commits significant resources to modifications promised to secure its initial base of early market customers. The venture requires continued growth to support these commitments, growth into the lucrative mainstream markets. But these markets require a very different approach from that of the early visionaries; and if a company does not attack them properly, it will quickly fall short of projections and find itself in trouble. Moore's book presents specific strategies in marketing and all other areas of the business to help technology companies cross this critical chasm successfully. --This text refers to an out of print or unavailable edition of this title.


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© Adapt, Inc. 1998-2006








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