| |||||
Books: Computers: Cascading Style Sheets
Excel 2003 Power Programming with VBA (Excel Power Programming With Vba)by John Walkenbach List Price: $49.99 Available from Amazon $31.49 On 7-22-2006 
See Item's Page Book Description "Today, no accomplished Excel programmer can afford to be without John’s book. The value of Excel 2003 Power programming with VBA is double most other books–simultaneously the premier reference and best learning tool for Excel VBA." —Loren Abdulezer, Author of Excel Best Practices for business Everything you need to know about:
Feel the power of VBA and Excel No one can uncover Excel’s hidden capabilities like "Mr. Spreadsheet" himself. John Walkenbach begins this power user’s guide with a conceptual overview, an analysis of Excel application development, and a complete introduction to VBA. Then, he shows you how to customize Excel UserForms, develop new utilities, use VBA with charts and pivot tables, create event-handling applications, and much more. If you’re fairly new to Excel programming, here’s the foundation you need. If you’re already a VBA veteran, you can start mining a rich lode of programming ideas right away. CD-ROM Includes
System Requirements: PC running Windows® 2000 SP3 or later, or Windows XP™ or later. microsoft Excel 2003. See the "What’s on the CD" Appendix for details and complete system requirements.
|
Search Engine Optimization: An Hour a Dayby Jennifer Grappone and Gradiva Couzin List Price: $29.99 Available from Amazon $18.89 On 7-22-2006
See Item's Page Product Review New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO. Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they've developed whenever working with a new client. Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results—things like business goals, creating appealing marketing messages and designing human-usable web sites. The book also avoids SEO techniques du jour, the kinds of tactics that are hotly debated in forums and that may or may not have any effect on your overall success. Rather, the book focuses on a solid, fundamental approach using time-tested techniques that work regardless of seemingly arbitrary algorithmic changes by the search engines. The book is also very well written, using SEO-specific jargon only when necessary and always making sure to introduce new terms in clear English (there's also an excellent glossary at the end of the book). The first part of the book focuses on an area many newcomers totally neglect, often to their detriment: laying an effective foundation for your SEO efforts. You need to clarify your goals and really have an understanding of the fundamentals of how search engines work and what types of SEO activities do (and don't) work before plunging in to your work. And for anyone that works in an organization, the next key step is to create a strategy that works with your existing marketing, information technology, sales and other groups to make sure your SEO efforts support the overall goals of the entire team. Part two of the book focuses on developing this strategy, and also offers suggestions on working with other groups and selling them on the importance of effective SEO. Only when this important groundwork has been established should you begin the actual work of keyword selection and optimization, link building and so on. That's the focus of part three—developing and implementing a comprehensive SEO plan for your web site. This section takes a common-sense approach breaking the search engine optimization efforts for your web site into a 12-week process, and as the subtitle implies, dedicating an hour a day during this period to a specific goal-based task. The authors provide useful tools for managing this process, in the form of spreadsheet-based worksheets to help you plan and organize your various tasks. Again, the emphasis is on providing simple but effective tools that someone new to the process can use. That said, these worksheets are truly useful, and you may find them becoming integral parts of your overall SEO toolkit. Throughout the book the authors offer useful tips as asides. "Pearls of wisdom" tips are obviously tactics gleaned from experience, while "slacker" tips are great for letting you know when you can get away with less work or when you shouldn't obsess over a certain activity. There are also longer case studies and expert opinions from other well-known SEOs such as Aaron Wall and Patricia Fusco scattered throughout the book. In all, Search Engine Optimization: An Hour a Day is an excellent overview of SEO and provides solid advice and guidance for anyone just getting started. The book is also useful if you've done SEO in the past but haven't kept up with the current state of search engines and the kinds of SEO techniques that work today (and want to know what to avoid to stay out of trouble). (SearchEngineWatch.com, July 6th, 2006) "With straightforward candor, the authors remind everyone SEO isn't brain surgery. A well-rounded, left- and right-brain approach to successful SEO." |
Professional Ajax (Programmer to Programmer)by Nicholas C. Zakas, Jeremy McPeak, and Joe Fawcett List Price: $39.99 Available from Amazon $25.19 On 7-22-2006
See Item's Page Book Description Written for experienced web developers, Professional Ajax shows how to combine tried-and-true CSS, XML, and JavaScript technologies into Ajax. This provides web developers with the ability to create more sophisticated and responsive user interfaces and break free from the "click-and-wait" standard that has dominated the web since its introduction. Professional Ajax discusses the range of request brokers (including the hidden frame technique, iframes, and XMLHttp) and explains when one should be used over another. You will also learn different Ajax techniques and patterns for executing client-server communication on your web site and in web applications. By the end of the book, you will have gained the practical knowledge necessary to implement your own Ajax solutions. In addition to a full chapter case study showing how to combine the book's Ajax techniques into an AjaxMail application, Professional Ajax uses many other examples to build hands-on Ajax experience. Some of the other examples include:
Back Cover Copy Combining tried-and-true CSS, XML, and JavaScript™ technologies, Ajax provides web developers with the ability to create more sophisticated and responsive user interfaces and break free from the "click-and-wait" standard that has dominated the web since its introduction. This book discusses the range of request brokers (including the hidden frame technique, iframes, and XMLHttp) and explains when one should be used over another. You will also learn different Ajax techniques and patterns for executing client-server communication on your web site and in web applications. Each chapter builds on information in the previous chapters so that by the end of the book, you will have gained the practical knowledge necessary to implement your own Ajax solutions. What you will learn from this book
Who this book is for This book is for web developers who want to enhance the usability of their sites and applications. Familiarity with JavaScript, HTML, and CSS is necessary, as is experience with a server-side language such as PHP or a .NET language. Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
|
Adobe Photoshop CS2 for Photographers: A Professional Image Editor's Guide to the Creative Use of Photoshop for the Macintosh and PCby Martin Evening List Price: $44.95 Available from Amazon $28.32 On 7-22-2006
See Item's Page Product Review "Proving that good things come in large packages, Evenings somewhat text heavy book is nevertheless blessed with great text and images." - Shutterbug "It's a top-notch general reference on Photoshop, a book to which you can refer for answers to most of your Photoshop questions." - Photoshop User Magazine "This is highly recommended and a publication I will not be able to manage without." - ASPP, The Picture Professional "This book is a must-have for any photographer serious about editing his or her images. I rate it A+++." - APOGEE photo MAGAZINE Book Description Why Choose this book: Inside Advantage: Written for photographers by a photographer! Martin shares his expert knowledge to help you combine photography and Photoshop to develop memorable images Complete updates: 704 pages of fully updated content plus 30 pages of Photoshop Shortcuts on the free CD-ROM Master Photoshop CS2: More than 300 pages of information show you how to make tonal corrections, sharpen images, use filters, create montages, simulate darkroom effects and automate Photoshop Conquer color obstacles: Over 100 pages devoted to explaining the basic principles of color management, how to calibrate your equipment and how to achieve consistent color and produce perfect prints Expanded areas: Provides more detailed examples, diagrams, simple step-by-step explanations, improving accessibility for the advanced beginner The latest edition to join Martin Evening's bestselling 'Adobe Photoshop for Photographers' titles, gives you completely updated and revised coverage providing a professional photographer's insight into Photoshop CS2. Inside you'll find invaluable information on Bridge, the new file browser that is set to become a very useful image management tool for photographers. Other new developments covered include the new Digital Negative (DNG) file format, improvements in camera Raw file processing and High Dynamic Range imaging. Packed full of all the latest features and instructive information on key elements from color management to printing, Martin Evening passes on his famous techniques and professional experience in this commanding and authoritative resource. * Over 450 professional, color illustrations make this book stand above the rest * New interior design and reorganised contents make this book even easier to use * Master the power of Photoshop CS2 under the instruction of an internationally recognised Photoshop expert |
Programming Microsoft ASP.NET 2.0 Core Referenceby Dino Esposito List Price: $49.99 Available from Amazon $31.49 On 7-22-2006
See Item's Page Book Description Delve into the core topics for ASP.NET 2.0 programming, mastering the essential skills and capabilities needed to build high-performance Web applications successfully. Well-known ASP.NET author Dino Esposito deftly builds your expertise with Web forms, microsoft Visual Studio®, core controls, master pages, data access, data binding, state management, security services, and other must-know topics—combining definitive reference with practical, hands-on programming instruction. Packed with expert guidance and pragmatic examples, this CORE REFERENCE delivers the key resources you need to develop professional-level Web programming skills. Publisher Description Completely revised and updated for ASP.NET 2.0, this book expertly illustrates the intricacies and uses of the technology—in a single, pragmatic volume. Key Book Benefits: • Delves into the core, must-know topics for developers working with ASP.NET 2.0, and advances their mastery with essential skills • Examines the new controls and infrastructure in ASP.NET 2.0 in depth, while also providing the latest information on classic ASP features such as controls • Provides hands-on code examples to illustrate concepts and build skills mastery
|
|
Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs) by Ellen Lupton List Price: $19.95 Available from Amazon $12.97 On 7-22-2006 
See Item's Page Step Inside Design, Dec. 2004 "dense enough to cover all vital type subjectscondensed enough for easy referencing." Florida Inside Out, April 2005 "If you've ever wondered why you 'instinctively' buy one cake mix over the other, find out here." |
|
D.I.Y.: Design It Yourself (Design Handbooks) by Ellen Lupton List Price: $19.95 Available from Amazon $12.97 On 7-22-2006
See Item's Page Bust, Feb/Mar 2006 this book offers constructive and elegant projects that are easy to understand for a range of abilities. Syndicated-Washington Post, Philadelphia Enquirer, etc., March 2006 Lupton wants the objects to go out into the world, as emissaries of individual creativity. Inspiration begets inspiration. |
Call to Action: Secret Formulas to Improve Online Resultsby Bryan Eisenberg and Jeffery Eisenberg List Price: $25.95 Available from Amazon $20.48 On 7-22-2006 
See Item's Page Jim Sterne, Author Steve Krug nailed Web marketing philosophy in Don’t Make Me Think. Now it’s time to get practical. Patrick Byrne CEO, Overstock.com Bryan and Jeffrey Eisenberg are #1 in the online conversion game and there is no #2. |
Additional Pages: 1 2
Other Shops:
Books
Resources
Most Watched Book Auctions
Cascading Style Sheets at Sduf
Book Review Directory
Reviewed Authors
Reviewed Titles
Review List
Site Map
