• Finding your way around the AutoCAD interface
• Creating and developing an AutoCAD drawing
• Managing your drawing projects
• Controlling your drawings' printed output
• Previewing your drawings using WYSIWYG plotting
• Discovering hidden features
• Mastering the 3D modeling and rendering process
• Customizing AutoCAD
• Taking advantage of AutoCAD's Internet features
• Linking drawings to databases and spreadsheets
• Combining tools to accomplish complex tasks
• Managing custom symbols
• Securing and authenticating your files
• Aligning and coordinating Layout views
• Customizing and using the new Tool Palettes
• Using Publish to share files with non-AutoCAD users

See where to use 3D, capture design intent, and create drawings the easy way

SolidWorks 2006 is a program with a lot of depth, and we're talking about more than its cool 3D capabilities. Thank goodness for this plain-English guide! Here's where you find out how SolidWorks works, plan your design, and create parts and assemblies. Discover the secrets of automating drawings, tips for collaboration, and a whole lot more.

Discover how to

• Work with SolidWorks templates
• Capture and document design intent
• Create robust parts
• Reuse model dimensions and annotations
• Automate drawing creation
• Create virtual prototypes

The art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The art of the Start.

"Omura's explanations are concise, his graphics are excellent, and his examples are practical." --Cadalyst

The world's best-selling AutoCAD author is back with a fully updated and revised version of his Mastering AutoCAD masterpiece. Mastering AutoCAD 2006 and AutoCAD LT 2006 teaches AutoCAD and AutoCAD LT essentials using concise explanations, focused examples, step-by-step instructions, and hands-on projects. This detailed resource works as both a tutorial and stand-alone reference. Part I introduces the basics of the interface and drafting tools; Part II moves into such intermediate skills as effectively using hatches, fields, and tables; Part III details such advanced skills as attributes, dynamic blocks, drawing curves and solid fills; Part IV explores 3D modeling and imaging; and Part V discusses customization and integration. The CD includes all the project files necessary for the tutorials, a trial version of AutoCAD, and five chapters of advanced material on such topics as Active X and VBA.

Coverage includes:

• Efficiently using the improved AutoCAD interface
• Creating and developing AutoCAD drawings
• Keeping track of your projects with the Sheet Set Manager
• Using and manipulating dynamic blocks
• Importing spreadhsets and editing tables with the enhanced Table tool
• Updating text automatically with the field command
• Controlling printed output
• Mastering 3D modeling
• Customizing AutoCAD using AutoLISP
• Linkings drawings to databases and spreadsheets
• Managing custom symbols
• Securing and authenticating your files
• Aligning and coordinating layout views

Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.

Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone. --This text refers to an out of print or unavailable edition of this title.

Publisher Description
High-Tech marketing Expert Identifies the Greatest Challenge Facing New Ventures and Shows How to Address It

Every year, according to high-tech marketing expert Geoffrey Moore, millions of dollars invested in high-tech entrepreneurial ventures are lost trying to "cross the chasm" from early market success to mainstream market leadership. Moore, President of Geoffrey Moore Consulting, identifies and addresses the key challenges facing such ventures in the long-awaited paperback edition of Crossing the Chasm: How to Win Mainstream Markets for Technology Products

Targeted at venture capitalists, product managers, and tech marketers, Moore's book identifies a fundamental flaw in the standard high-tech marketing model, which postulates smooth sales growth through a series of well-defined, ever-larger markets. In fact, says Moore, there are really two, fundamentally separate phases in the development of any high-tech market: an early phase that builds from a few, highly visible, visionary customers; and a mainstream phase, where the buying decisions fall predominantly to pragmatists. Transitioning between these two phases is anything but smooth, and confidently assuming that success in the early market will translate into mainstream success is the fatal error that causes so many high-flying start-ups to crash into the chasm.

Crossing the Chasm grows from Moore's extensive consulting experience at Regis McKenna and at his own firm, working with hundreds of technology ventures struggling with these problems. The transition, he notes, is always perilous: typically, the new venture commits significant resources to modifications promised to secure its initial base of early market customers. The venture requires continued growth to support these commitments, growth into the lucrative mainstream markets. But these markets require a very different approach from that of the early visionaries; and if a company does not attack them properly, it will quickly fall short of projections and find itself in trouble. Moore's book presents specific strategies in marketing and all other areas of the business to help technology companies cross this critical chasm successfully. --This text refers to an out of print or unavailable edition of this title.