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Starting an Online Business For Dummies, 4th Edition
Books: Business: Biographies and Primers: Item 6
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Starting an Online Business For Dummies, 4th Editionby Greg Holden
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96 of 101 people found the following review helpful: Offers the Right Stuff to Get Online & Noticed!, April 26, 2000 Reviewer:Jim Moran (Chicago) - Starting an Online Business for Dummies offers readers the right stuff they need to get online, to get noticed, and to remain competitive in today's highly competitive online business world. Readers will pick up on a number of important business development concepts, Website design considerations, and marketing strategies. They will also learn that the Internet is a cost-effective way to let others know about the products and services they have to offer! Website design considerations featured in the book includes developing content, establishing a graphic identity, offering features like guestbooks and discussion groups, setting up sites to handle secure sales, providing various payment and shipping options, providing customer service, and becoming a resource for customers. Greg Holden points out that business people can attract prospective customers to their sites by offering important information, products, services, and features free of charge that will not only enhance the appearance and functionality of a Website but may also end up enhancing one's bottomline! When it comes to marketing, Holden provides realistic and easy to use marketing strategies and advice developed to draw attention. Readers will learn about starting their own newsletters, using newsgroups and mailing lists, holding contests, establishing business partnerships, exchanging links, placing banner ads, and using meta tags to attract the attention of search engines! Other important online business considerations covered in the book includes Website security, legal matters, trademarks, copyrighting, taxes, and record keeping. Holden offers instruction and advice on these and other matters and directs his readers to Websites where they can find further information. A 32-page "yellow pages" Internet directory is included in the book to give readers a jump-start on finding good online resources! The CD that accompanies the book is loaded with the latest trialware editions of popular programs such as Paint Shop Pro, HotDog Pro, Norton Utilities 2000, Internet Explorer, Netscape Communicator, and the Adobe Acrobat Reader. A bunch of business programs are included as well to help businesses get up and running quickly! Starting an Online Business for Dummies offers readers an excellent introduction to the art and science of setting up an online business. Every major aspect of starting a business is covered in adequate detail to help someone get started. Get a copy of this book and experience the thrill of operating your own online business - it can be very rewarding for you!
Book Description
- Delivers all the know-how would-be online entrepreneurs need to get their business off the ground, from identifying a market need and choosing a Web hosting service to securing transactions and attracting customers
- The book has been fully revamped with new coverage of setting up Amazon, Yahoo!, and other storefronts; running an eBay business; building profits via affiliate programs and middlemen; improving rankings on Google and other search engines; securing sites with firewalls; monitoring site traffic; and blogging
- Completely updated throughout, with new profiles of successful online businesses, a revised directory of Internet business resources (now available on the book's companion Web site), and the latest on advertising techniques and legal and tax requirements
- Contains helpful examples of businesses that survived the dot-com bust and continue to thrive, plus examples of strategies to avoid
Book Info
Discusses how to incorporate the latest innovations in marketing and technology, how to develop a business model, select an online host, understand Web server and software basics, and market your site aggressively. Softcover. CD-ROM included. --This text refers to an out of print or unavailable edition of this title.
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